ExecuteConsult™

Challenge

When The Leadmill came to us, their online presence was weak. They weren’t ranking for key search terms - many already targeted by local competitors. While their site had strong content and visuals, it lacked the technical SEO needed for visibility. Paid media efforts were also underperforming, with low Google Ads presence and stiff competition. The Leadmill needed a partner to drive results, train staff, and build a foundation for long-term digital growth.

Solution

We delivered a full digital strategy to boost The Leadmill’s organic reach, paid media impact, and in-house capability. SEO began with a technical audit, fixing speed, mobile, and index issues. We optimised key pages, built high-authority backlinks, and aligned content with user and SEO needs. For paid media, we ran PPC around events, retargeted local music fans, targeted competitors, and optimised through A/B testing.

Result

The Leadmill is at the top 3 positions on Google for all of their value keywords, such as "live music Sheffield," "independent music venue," and event-specific terms. The paid media campaigns are constantly generating an average of 8,000 ticket sales each month—a number directly attributable through PPC advertising. Cost per conversion is lowered by a substantial amount, so The Leadmill is gaining more out of every pound invested.

Challenge

Fathom Watches came to ExecuteConsult ready to abandon paid media after costly, poor results with Google and Meta ads. Past campaigns lacked consistency, measurement, and performance. Google Shopping drove irrelevant traffic or failed to show; Meta ads got clicks but few conversions. Our challenge was to prove paid media could deliver ROI in resale luxury and rebuild trust in a data-led, strategic growth approach.

Solution

This wasn’t just media buying - it was a return to fundamentals: understanding who buys luxury watches and how they behave online. We segmented audiences by buyer type, revamped Fathom’s Google Shopping with detailed product data, refined landing pages, and launched high-intent Search ads. On Meta, we focused on conversions and showroom bookings, using dynamic retargeting. We added clear, custom reporting dashboards, showing exactly what worked - and why.

Result

Results came fast in a typically slow-moving category. Google Shopping and Search now drive six-figure monthly revenue with strong ROAS. Meta generates direct sales and steady showroom traffic, with high-intent Calendly bookings each month. Showroom visits converted at an exceptional rate - proof that digital drives luxury footfall. Our work was shortlisted for a 2024 UK Search Award, highlighting the strategy and impact behind the campaign.

Challenge

PhysioFixx came to ExecuteConsult after in-house Google Ads efforts failed to deliver bookings. Clicks weren’t converting, and lead volume didn’t support their growth goals - despite strong local demand and a solid service offering. Internal marketing took time but lacked results. They needed expert help to turn paid media around and boost ROI from existing spend.

Solution

We overhauled PhysioFixx’s Google Ads, replacing generic setups with tightly themed ad groups and intent-driven keywords. This boosted quality scores, cut waste, and improved conversions. We targeted local, symptom-specific, branded, and competitor terms with custom bidding. Without raising spend, we significantly lowered cost per lead. Weekly optimisations - A/B testing, keyword tuning, and bid adjustments - kept performance strong and adaptive to real-time trends.

Result

With the new setup, PhysioFixx saw immediate, sustained results: over 50 quality enquiries monthly, with an average cost per conversion of just £5 - making campaigns highly cost-effective. Lead quality improved, with more users booking directly from ads. Visibility surged in a competitive local market, consistently placing PhysioFixx at the top for key service-based searches.