Laced Media - Digital Marketing

Challenge

A multi-location mattress company in Southern California encountered ranking challenges stemming from conflicting content that undermined business relevance. Their blog's diverse topics led to a decline in quality traffic and keyword rankings, resulting in indexing issues with Google.

Solution

We executed on-page SEO, crafted pertinent website content, and rectified content discrepancies. We established lead generation and conversion tracking for proper metrics to analyze data. Enhanced local connections for showroom visibility, optimizing our Local SEO strategy.

Result

In just 3 months, our client witnessed remarkable results: a 45% surge in organic traffic, a 5% uptick in conversions, and a 22% rise in showroom visits at all 9 locations. The client remains highly satisfied and benefits from our ongoing SEO management and digital marketing efforts.

Challenge

The winery's website was old and presented navigational challenges for visitors. They struggled to rank in local searches for relevant keywords, and misleading business information that led customers to incorrect locations. The winery had challenges with visibility online from winery competition.

Solution

Established an SEO strategy to redesign the website while optimizing the winery locations and top-visited pages. We conducted backlinking outreach to increase the website's authority and content optimization targeting the top relevant keywords for their products and wine tasting experiences.

Result

Local SEO boosted the winery locations to page 1 within the first month of optimization. Tasting rooms experienced a growth in new customer visits by 20% and increased organic traffic by 14%. Website redesign created a better UX and has increased conversions by an astronomical 56%!

Challenge

Las Vegas's largest hotels had challenges in SEO strategy & implementation. Each quarter, they had a 3% decrease in traffic, low visibility for non-branded keywords, and encountered roadblocks across multiple departments. They needed support in integrating SEO into the platform redesign process.

Solution

Created a comprehensive roadmap delineating tasks, KPIs, and measurable metrics crucial for tracking and attaining organic traffic growth. Optimizing pages across various departments to target high-volume non-branded keywords to increase discovery in search. Collaborated with executives on reports.

Result

$3 million increase in revenue attributable to organic traffic, directly from our SEO initiatives over the past year. Our SEO strategy is structured to propel continuous growth and innovation over the next two years. Executives understand the pivotal role SEO plays and its impact on the bottom line.