On Marketing is an answer engine optimization (AEO) agency based in Portland, Oregon. We believe that LLM-based tools like ChatGPT, Google AI Overviews, and Perplexity are the future of search, and that marketing must evolve to meet the reality of zero-click search and features like instant checkout.
Our services were designed from the ground up to boost your visibility in AI overviews and LLM chatbot answers. From tracking brand visibility to creating original content, we combine AI SEO best practices with the latest AEO tools to help you rank higher in AI-generated results.
AI visibility reports
It all starts with reporting. We use the best tools for tracking brand visibility in AI search platforms. Get a baseline of your performance with an initial assessment, and then keep track of your progress with ongoing reports.
- AI visibility analysis by platform (ChatGPT, Google AI Mode, Perplexity, Gemini)
- Sentiment analysis
- Query topics
- Competitor analysis
- Dashboard and weekly/monthly reports
User search query analysis
At the heart of AI search engine optimization is a well-constructed keyword and topic strategy. AEO is different from SEO in that it’s semantic, optimizing content for meaning instead of simply matching keywords.
- Semantic keywords (including long-tail, question, and conversational keywords)
- Topic clusters
- Question position tracking
- Keyword position tracking
Authority content
A great AI search optimization strategy is powered by original, authoritative content. We can help you create high-value content that gets prioritized in AI overviews and answers. The more frequently you post new content, the easier it is to gain share of voice.
- Long-form blog articles
- Original research and poll-based statistics
- Guides and e-books
- Guest articles for high-authority sites
Website optimization for AI search
Make your website LLM friendly. After all, your best content will be invisible to AI search platforms if their LLMs can’t read it. We’ll audit your site and provide strategic guidance for how to correct common problems.
- Content structuring
- AEO schema markup
- llms.txt file creation