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On Marketing

On Marketing

An AEO Agency for a Zero-Click World
4.9

Portland, Oregon, United States

1-9

2025

Open agency’s LinkedIn

On Marketing is an answer engine optimization (AEO) agency based in Portland, Oregon. We believe that LLM-based tools like ChatGPT, Google AI Overviews, and Perplexity are the future of search, and that marketing must evolve to meet the reality of zero-click search and features like instant checkout.

Our services were designed from the ground up to boost your visibility in AI overviews and LLM chatbot answers. From tracking brand visibility to creating original content, we combine AI SEO best practices with the latest AEO tools to help you rank higher in AI-generated results.

AI visibility reports

It all starts with reporting. We use the best tools for tracking brand visibility in AI search platforms. Get a baseline of your performance with an initial assessment, and then keep track of your progress with ongoing reports.

  • AI visibility analysis by platform (ChatGPT, Google AI Mode, Perplexity, Gemini)
  • Sentiment analysis
  • Query topics
  • Competitor analysis
  • Dashboard and weekly/monthly reports

User search query analysis

At the heart of AI search engine optimization is a well-constructed keyword and topic strategy. AEO is different from SEO in that it’s semantic, optimizing content for meaning instead of simply matching keywords.

  • Semantic keywords (including long-tail, question, and conversational keywords)
  • Topic clusters
  • Question position tracking
  • Keyword position tracking

Authority content

A great AI search optimization strategy is powered by original, authoritative content. We can help you create high-value content that gets prioritized in AI overviews and answers. The more frequently you post new content, the easier it is to gain share of voice.

  • Long-form blog articles
  • Original research and poll-based statistics
  • Guides and e-books
  • Guest articles for high-authority sites

Website optimization for AI search

Make your website LLM friendly. After all, your best content will be invisible to AI search platforms if their LLMs can’t read it. We’ll audit your site and provide strategic guidance for how to correct common problems.

  • Content structuring
  • AEO schema markup
  • llms.txt file creation
Budget per project
$0 - $2,500
Project duration
  • Less than 1 month
  • 1-3 months
  • 3-6 months
Geographic focus
  • United States
Languages
  • English
Success stories

Challenge

When Academic Experiences Abroad (AEA) received its first lead from ChatGPT in 2025, the tourism company was eager to learn more about how AI search engines could play a role in marketing. But without LLM visibility reporting in place, AEA had no way to measure how its brand was showing up in questions related to educational travel.

Solution

On Marketing performed an initial assessment to give AEA a baseline for brand visibility, along with recommendations for how to quickly improve search results. Deliverables included: - A brand visibility report showing AEA's visibility vs. competitors - A list of prioritized keywords, topic clusters, semantic keywords, and target questions - An llms.txt file to make AEA's website LLM-friendly - Schema markup strategy to identify FAQs and how-to content

Result

In just the first week after assessment, AEA started to see an increase in visibility for both AI search queries and SEO keywords. #4 position in Google AI Mode Ranking for a targeted, non-branded search term (improvement from 0% visibility a week prior) 50% increase in Perplexity Increase in brand mentions for educational travel-related questions (week over week) #3 position in Google search Ranking for a prioritized site-wide keyword (improvement from 0 ranking a week prior)

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Agencies in Portland, Oregon, United States

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