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Salt Water Digital

Salt Water Digital

A digital marketing agency businesses can trust
4.9

Vancouver, British Columbia, Canada

10-49

2014

Open agency’s LinkedIn

We’re a small but mighty team specialized in their specific service offering. We focus on local SEO, Google ads and web design and builds for small businesses.

Most Marketing Agencies Aren't Built for Small Businesses. We Are.

Bad agencies overpromise, underdeliver, and lock you in. You shouldn't need a lawyer to leave a marketing agency. And you shouldn't have to chase someone down to find out where your budget went. Small business owners deserve better and that's exactly the standard we hold ourselves to.

Why Small Business Work With Salt Water Digital

We're not an enterprise agency that squeezes small businesses into the bottom of the client roster. Every strategy we build, every campaign we run, and every dollar we manage is done with a small business budget and a small business owner in mind. This focus makes us better at what we do and more accountable to the clients who need it most.

  • You Work Directly With The People Doing The Work.

No account managers playing telephone between you and the actual team. When you have a question about your SEO campaign, you talk to your SEO specialist. When you want to know how your Google Ads are performing, you talk to the person running them. It's a level of access most agencies won't offer and one we think every client deserves.

  • Total Transparency. No Surprises.

You'll always know exactly where your budget is going and what it's doing for your business. We send clear, honest reporting that answers the questions you actually care about. 

  • No Long Term Contracts

We don't hold clients captive with long-term contracts. We'd rather earn your business every month than trap you into staying. If we're not delivering, you should be free to walk and we're confident enough in our work that we're okay with that.

  • Owner Operated

We've all experienced a home service business where the guy who owns the business shows up and does the work. He's got a few guys working with him and he's extremely knowledgeable and makes sure the job gets done correctly. That's us. Our local SEO lead and Google Ads lead own the company. Our web design lead has been with us for 10 years. We all have small teams to help us execute, but we make sure the job is done right.

Established in 2014, we have offices in Vancouver, BC, Kelowna B.C. and Calgary, AB, but we help clients all over the world make sense of the ever-changing digital landscape.

Client business size
Budget per project
$0 - $1,000
Project duration
  • Starting from 1-3 months
Geographic focus
  • Canada
  • United States
Languages
  • English
Success stories

Challenge

Budget is $1900/month. $1500/month is ad spend. A physiotherapy clinic came to us looking to increase inbound leads. This client has since opened up a second location and we manage both locations ads. An important note: Most of the budget has gone towards Google Ad spend (~$8000 of the $10,000).

Solution

Separating physiotherapy and acupuncture into dedicated campaigns ensured each service received budget allocation and conversion data, rather than allowing higher-volume services to dominate spend. Early optimization toward micro conversions (clicks to book) accelerated Google’s learning phase, while disciplined search term management improved traffic quality and maintained low CPCs

Result

Over a six-month period, this physiotherapy clinic generated consistent, high-quality leads on a modest $1,000–$1,500 monthly Google Ads budget by restructuring campaigns by service, implementing micro-conversion tracking through Jane App, and evolving bidding strategies from Maximize Clicks to Maximize Conversions. ~30–33% conversion rates, ~$2 average CPCs, approximately $58 cost per confirmed online booking, and 190+ tracked phone call conversions. Strong booking flow configuration and consi

Challenge

*We are still working with this client as of April 2026. *Budget is $700/month French Language Solutions is a Toronto-based language school that offers French lessons for all ages, from complete beginners to advanced learners. They came to us with a strong website and brand identity. However, this beautiful website was sitting in the abyss of the internet. They had virtually no presence in search engine results, and we saw an opportunity to fix that.

Solution

Despite offering excellent classes for people of all ages and skill levels, both in-person and online, all taught by native French-speaking professionals, they weren’t showing up against the competition. We implemented a strong local SEO strategy (link building, citation building and cleanup, GBP optimizaiton, reviews, service pages, location pages and high intent informational content.

Result

Increased monthly organic traffic from 319 to 1,546 (+385%). Increased rankings to top 5 for high-volume service & location-related keywords locally & nationally.

Challenge

*Budget is $1000/month A year ago we were contacted by a local boutique wine and liquor store. They felt like they weren’t getting much out of their existing SEO campaign and wanted to explore what we might do differently. I was extremely confident that we could not only reduce their SEO spend but also dramatically improve results. The existing company was publishing low quality blog posts and was paying little attention to their Google Business Page.

Solution

Their primary goal was simple. Increase foot traffic. They are conveniently located downtown, however they are in a major office tower and they don’t have a street facing storefront. Our customer wanted to make sure when office workers were searching for a wine store or a liquor store they would come up. Their existing SEO provider was doing very little to support their Google Business Page, so we had to change that. Despite carrying a truely great selection of wine and spirits and being far

Result

Increased monthly organic traffic from 400 to 800 (+100%) Increased Google Business Page interactions by 40% (~500/month) Increased Google Business Page views by 50% (~5k/month) Improved rankings for high intent keywords (ie: downtown wine store). Are consistently showing up in the LLMs for those same searches.

Reviews

5

The average rating is based on reviews from both Google Maps and Semrush.
Mike Robinson Memorial
on
May 13, 2026

We had a fantastic experience working with Salt Water Digital Marketing for our memorial golf tournament website. There were a lot of moving pieces involved, and they handled everything with incredible care, organization, and attention to detail from start to finish. Their communication, professionalism, and commitment to the project really stood out. We’re so grateful for all the hard work that helped make the website flawless. Highly recommend!

David Martino
on
Jul 31, 2026

I really can’t say enough good things about Stephen and his team at Saltwater Digital. When it comes to Google Ads, it’s a complicated world. As a business owner, you don’t always know the ins and outs, and unfortunately that can make it easy to be misguided or taken advantage of. After doing Google Ads for many years, I’ve been forced to learn a lot about how it all works, and I’ve gotten pretty good at recognizing who truly understands it and who doesn’t. From the moment I spoke with Stephen, I knew he was different. He’s an honest, straight shooter who truly knows Google Ads at the highest level. He’s not just trying to sell you something and move on to the next client. He’s down to earth, transparent, trustworthy, and genuinely cares about getting results. There are a lot of agencies out there that make big promises, but Stephen and his team actually know what they’re doing and deliver. I give Saltwater Digital the highest recommendation possible. Thank you, Stephen, and your entire team, for helping us continue to grow, improve, and develop our practice.

John Dundas
on
Apr 22, 2026

My Experience with Salt Water Digital was excellent. work extremely well with Jennifer Leong. She was always measured and never got rattled. We did have some issues along the way but, for me, it is the reaction and ability to resolve issue the really that show the employees commitment to customer service. Salt Water Digital, and especially Jennifer, showed the commitment to the customer. Overall the experience was excellent and the final result was terrific. We are definitely going the work with Salt Water again as we expand our digital presence.

Jaclyn Kahn
on
May 8, 2026

I could not be happier with the service we received at Salt Water Digital Marketing. Stephen was incredibly knowledgeable and beyond generous with his time. He is personable, passionate about what he does and went the extra mile to help get my own business up and running. I would highly recommend Salt Water to anyone looking for digital marketing services!

Mackenzie Lambeth
on
Aug 12, 2026

I had a great experience working with Salt Water Digital to turn my Google Ads around! Adam was attentive and knowledgeable - he shared so many insights and tips that made the service so worth it. Highly recommend!

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