SEO Counsultant

Challenge

An Auckland-based plastering company switched agencies after 12 months of stagnant results. At handover, the website was barely bringing any business. Impressions were low at around 14K/month, rankings were on average at page 2 / 3 and the website was not ranking for core services like "gib stopping auckland," "interior plastering auckland," and "plasterers auckland." The client needed a complete organic growth strategy to become a dominant local player in a competitive trade industry.

Solution

We executed a full-funnel SEO strategy combining technical seo, local keyword targeting, and content-led authority building. We built out high-intent service pages for important locations and services, we created informational blog content targeting long-tail queries NZ homeowners search for, and optimised on-page elements across the site. Internal linking and content clustering were used to strengthen topical authority around plastering, gib stopping, and ceilings repairs in the Auckland.

Result

Within 12 months, monthly organic traffic grew from a wooping 403%. Monthly impressions surged from 14K to over 41K (+205%). Average Google position improved from to 20+ places, placing the client firmly on page one for all of the key service terms. The site now ranks for 1,000+ keywords across plastering, gib fixing, painting, and ceiling services. Blog content alone drives 40%+ of all organic clicks, proving the long-term value of a content-led SEO approach for trade businesses.

Challenge

The client's website was built on the Web Genius platform, which offered limited flexibility, poor performance, and minimal SEO capability. The site had outdated content that didn't reflect their services or target the right search terms. Organic visibility was limited and they needed a complete digital rebuild to start generating leads through organic search and compete in their local market.

Solution

We rebuilt the website from scratch on WordPress with Bricks Builder, delivering a faster, more flexible, and SEO-ready platform. Every page was rewritten with keyword-targeted content designed to capture roofing search intent. We implemented a full technical and on-page SEO strategy including site structure, metadata, internal linking, and performance and conversion optimisation. This was supported by regular blog content, and ongoing link building to build long-term organic growth.

Result

Within 18 months, conversions grew 10x and total site visits increased 675%. The site showed consistent upward momentum in both clicks and impressions, with the strongest growth occurring from late 2025 onward. The client now has a scalable platform generating ongoing organic leads without reliance on paid advertising

Challenge

Client sold his previous business and was branching into the construction industry with a new deck building company. Zero online presence, no domain authority, no brand recognition. Competing against well-established deck builders dominating Google's first page in a saturated local market. Needed a website that converts visitors into leads and an SEO strategy to generate organic traffic and to establish the business in a competitive trade niche.

Solution

Designed and developed a CRO-optimised website built around conversion architecture, trust signals, and local relevance for the Auckland market. Executed a targeted SEO strategy combining technical seo, high-intent keyword targeting, and strategic content creation. Published authoritative blog content addressing NZ-specific questions, deck costs, building consents, and material comparisons to build topical authority. Implemented local SEO fundamentals to capture nearby searches.

Result

From brand-new domain to #1 Google ranking for the primary target keyword within 6 months of launch. Daily impressions grew to 1000+, with a 3x increase in last three months. March 2026 alone delivered 101 organic clicks, up from just 2 in the first month. Now ranking for 1,000+ keywords across deck building, pergolas, and construction services in Auckland. All growth achieved through organic SEO with zero paid advertising spend.