White Hat SEO Guru (20+ Years In SEO)

Challenge

The client, an independent vegan café in Camden, was barely visible in local searches like “vegan café near me” or “best plant-based breakfast Camden.” Despite offering quality food and service, their Google Business Profile had limited engagement, and footfall was declining.

Solution

We performed a local SEO audit using SEMrush, optimized their Google Business Profile with service keywords, added high-quality geo-tagged photos, and used local schema markup on the website. We built citations on UK business directories and encouraged over 60 new 5-star reviews. Additionally, we created localized blog content (e.g., “Best Vegan Spots in Camden”) and acquired backlinks from local food bloggers.

Result

The café’s Google Map visibility increased by 220%, and they ranked in the top 3 for 15+ local keywords. Monthly website visits increased from 700 to over 2,200. Walk-in traffic improved by 60%, and takeaway orders via Google jumped by 75%.

Challenge

The client, a family-owned plumbing service in Birmingham, was facing stiff competition from large chains. Their website had poor SEO structure, and they didn’t appear in the map pack for key searches like “emergency plumber Birmingham” or “boiler repair near me.”

Solution

We restructured the website with dedicated service and location pages, optimized title tags and schema, and used SEMrush's Site Audit tool to fix technical issues. The Google Business Profile was enhanced with regular updates, FAQs, and job photos. We used the SEMrush Position Tracking tool to monitor local keyword improvements and targeted link-building with niche directory listings and local partnerships.

Result

Inbound call volume tripled, map pack visibility jumped from position 9 to top 3, and local organic traffic increased by 170%. The business now ranks on page 1 for over 20 service-area terms and generates an average of 10+ qualified leads daily from organic channels.

Challenge

The client, a boutique hotel near the Cornwall coast, relied heavily on OTAs like Booking.com, paying high commissions. Their own site lacked visibility in Google for high-intent searches like “romantic hotel Cornwall” or “sea view stay Cornwall.”

Solution

Using SEMrush tools, we performed a full content audit and optimized the hotel’s service pages with local keywords. We enhanced the Google Business Profile with professional photos, keyword-optimized descriptions, and Google Posts. We also earned backlinks from travel blogs, listed the hotel in local UK tourism directories, and ran a content campaign about local attractions.

Result

Organic sessions rose by 135%, and direct bookings via the website increased by 150%, reducing OTA dependency by nearly 40%. The hotel began ranking in the top 3 for over 10 local search terms, with an average monthly increase of 1,800+ organic visitors.