Spindogs

挑战

DS Smith 已经证明，在英国，PPC 广告能够有效提升潜在客户数量和品牌知名度。但下一步更具挑战性。随着业务拓展至罗马尼亚、意大利、伊比利亚半岛、德国和法国，DS Smith 需要一种更稳定的方式来跨市场扩展广告活动。转化率固然重要，但还远远不够。公司需要了解哪些潜在客户具有商业价值，哪些广告活动真正创造了商机，以及 PPC 广告如何助力业务增长。

解决方案

Spindogs 帮助 DS Smith 在欧洲构建了一个更加一致、数据驱动的 PPC 模型。这包括标准化的广告系列结构、定制化的着陆页、更强大的追踪功能、更清晰的管理以及基于销售反馈的潜在客户资格筛选。这项工作将广告系列数据与商业意向指标关联起来，使 DS Smith 能够根据潜在客户质量和商业价值（而不仅仅是转化数量）来评估绩效。

成果

DS Smith 的付费搜索广告 (PPC) 项目合格提交量增长超过四倍。潜在客户质量有所提升，低价值咨询减少，与商业标准的契合度更高。在罗马尼亚，过去 12 个月内审核了 176 份已签署的合同，其中 10% 的合同由市场营销活动促成。*预算和活动周期基于罗马尼亚市场*

挑战

phs Group needed a stronger platform for sustainable digital growth. Technical debt and a fragmented search strategy were limiting performance, with a 67% site health score and average search position in the mid-30s. We became the safety net through a complex restructure, supporting their 2025 digital revenue target.

解决方案

We focused on the foundations needed for sustainable growth. First, we rebuilt phs.co.uk’s technical SEO, fixing 404s, improving indexing and boosting page speed. This lifted site health to 91%. Then, using Houston, our keyword research tool, we shaped a data-led content plan around high-impact phrases. On-page optimisation strengthened relevance, authority and search visibility, giving phs a cleaner platform for growth.

成果

By focusing on the fundamentals, we exceeded baseline expectations for 2025/26. Average search position improved by 60%, climbing from 36.8 to a peak of 14.78, while organic clicks rose by 113% at peak. A faster, clearer site maintained a 70–72% engagement rate, showing traffic quality as well as volume. The overhaul also drove over £350,000 in organic revenue and supported thousands of new leads and phone clicks.