Paul Gordon SEO

I'm Paul Gordon — a UK-based independent SEO freelancer with over 18 years of hands-on experience helping businesses grow through effective, no-nonsense search marketing strategies.

I've worked with over 1,000 clients across industries — from small local businesses and trades to large e-commerce retailers and media outlets — all with one goal: to make their websites work harder by driving visibility, traffic, and conversion through search.

A lot of people come to me after SEO hasn't worked for them. Maybe you've paid an agency and seen no results, or you've been promised rankings that never appeared. You’re not alone. I’ve seen it all — cookie-cutter audits, keyword stuffing, empty dashboards, and automated “strategies” that don’t actually move the needle. That’s not how I work.

I bring a practical, results-first mindset to everything I do. No inflated promises. No jargon. Just proven SEO and search marketing that gets your site found — and turns that visibility into sales, calls, or leads.

My background is unique: I’ve been both Head of SEO at a UK agency and a website developer, which means I understand SEO from both the technical and commercial side. I don’t just “do keywords” — I look at how your site performs in the real world: speed, UX, crawlability, structure, messaging, and conversion.

What I Do:

• Full SEO strategy and execution — from audits to implementation
• E-commerce SEO — optimising large, complex product inventories
• Local SEO — making sure you show up when it counts in your area
• Content strategy — built for search, not just blogs for the sake of it
• Technical SEO — site speed, architecture, indexability, schema
• CRO and UX — turning traffic into action, not just page views
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I also help businesses grow visibility beyond Google:

That means optimising for AI-powered search platforms like ChatGPT, Perplexity, Google’s AI Overviews, Gemini, and more. These tools are becoming a key part of how people search, discover, and make decisions. I help position your brand so it's being found — even when users aren’t searching in a browser.

Who I Work With:

• E-commerce stores (Shopify, WooCommerce, Magento)
• Local service businesses
• Media & content platforms
• Marketing and creative agencies
• Startups ready to grow their search presence properly

If you’re serious about growing your visibility — on Google, through AI, and on your own site — I can help you get there.