AW Advantage

Challenge

Ancient Wisdom Wholesale needed to attract new B2B customers, boost online registrations, and drive sales for their vast, seasonal product range. With a highly competitive market and fluctuating demand, their challenge was reaching and engaging the right buyers at the right moment.

Solution

We launched Meta Ads campaigns focused on driving purchases and on lead generation. Using Campaign Budget Optimisation, remarketing, and lookalike audiences, we targeted warm users and new prospects with tailored visuals and CTA-driven content. Product sets were segmented to keep messaging relevant.

Result

The campaign generated 998 link clicks and 86,539 impressions, achieving a 1.15% CTR—well above the B2B average. With low CPAs and high engagement, the campaign delivered a 400% return on investment, surpassing sales and registration goals while building a scalable paid strategy for future growth.

Challenge

AW Aromatics is a UK-based B2B manufacturer and wholesaler specialising in white-label aromatherapy and wellness products. Their customers are primarily small retailers, spas, and start-ups seeking high-quality, ready-to-brand inventory. Heading into Q4, AW Aromatics needed to drive pre-Christmas bulk orders by targeting high-intent business buyers. The challenge was to boost seasonal product visibility—without wasting budget on irrelevant B2C traffic—while positioning the brand as the go-to sup

Solution

We launched a highly targeted PPC campaign in October, using festive ad copy, seasonal visuals, and remarketing. A “Winter Sale” offer drove urgency, while refined keyword targeting ensured B2B relevance. Ads promoted key products like scent oils and gift bundles, aligned to white-label buyers' needs.

Result

The campaign delivered a 5,569.73% ROAS, with revenue up 236.95% and a strong 6.9% CTR. CPC stayed low at £0.29, with a 3.75% conversion rate. Early engagement from high-intent business buyers proved the power of seasonal PPC in driving wholesale success and long-term brand positioning.

Challenge

KOKOS is a dynamic B2C retailer with a successful brick-and-mortar presence, aiming to grow its e-commerce channel. While their in-store business thrived, online visibility and traffic lagged behind. The challenge was to strengthen their SEO foundation, attract qualified traffic, and gradually turn search visibility into consistent sales growth.

Solution

We launched a phased SEO strategy: starting with a technical audit and on-site fixes to improve crawlability and speed. We then optimised product descriptions to align with search demand and user intent. In later months, we rolled out high-quality blog content to build trust, increase relevance, and drive long-tail traffic. Finally, we introduced CRO tactics to improve conversion rates.

Result

In just five months, organic clicks jumped by over 80% and page views more than tripled (+200%), thanks to better visibility and stronger content. Blog posts became key traffic drivers and helped boost conversions. KOKOS is now positioned for long-term e-commerce growth, with a healthier site and scalable SEO strategy in place.