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Leicester, England, United Kingdom
1-9
2014
BeFound Search is a UK SEO consultancy founded by Paul Gordon, with 18 years of experience leading search visibility programmes for ambitious brands.
We're built for the bifurcated search era. AI search engines — ChatGPT, Perplexity, Google AI Overviews, Claude — are absorbing the informational queries that drove organic discovery for two decades. Google retains commercial intent. A single SEO playbook no longer works across both. BeFound Search exists for that split.
Our methodology is Visibility Engineering — a structured approach to making your brand the answer, not just a ranking URL.
1. Diagnose. Audit current presence across Google, ChatGPT, Perplexity, and AI Overviews. Map where your brand is mentioned, missed, or misrepresented as an entity.
2. Engineer. Build the technical foundations, structured data, content architecture, internal linking, and entity reinforcement work that AI search now rewards.
3. Compound. Track citations, AI mentions, branded demand, and qualified pipeline. Iterate on what moves the business — not vanity rankings.
Specialisms: technical SEO, entity optimisation, generative engine optimisation (GEO), AI search visibility, e-commerce SEO, local SEO.
Notable engagements include Flybe (pre-2020), Purplebricks, ProtoLabs, BuildBase, Golfposer (£1.2M revenue uplift on AI search optimisation), and a leading UK motoring publisher (130% traffic recovery after five years of decline). Several engagements operate under NDA.
Two engagement tracks:
Strategic consulting — direct work with brands that have meaningful budgets and a commercial reason to invest in compounding visibility. Engagements typically run six to twelve months. Pricing reflects the seniority of the work and is discussed on a scoping call.
Productised local SEO — for businesses operating across one to four locations. Tiered retainers from £399/month. Transparent on what's included. Suitable for trades, services, and multi-location operators.
Founder-led on every engagement. No junior account managers. No template playbooks. The same senior practitioner who writes the strategy executes it.
Verified Semrush Agency Partner.
Client business size
Budget per project
Starting from $1,000
Project duration
Starting from 3-6 months
Geographic focus
United Kingdom
United States
Languages
English
Success stories
Recovering £3.9M in Revenue for a Major UK DIY Ret
$6,000
2022
12 months
Challenge
Four years of declining organic traffic despite ongoing paid investment. Thin, templated category content struggling to compete for informational searches. No structured data implemented across a 40,000+ product catalogue. Weak internal linking isolated product pages from category authority.
Solution
Visibility Engineering audit uncovered 14 root causes behind traffic decline. Category pages rebuilt with intent-focused content and structured data. Product schema deployed across 40,000+ SKUs to restore rich result visibility. Silo-based internal linking strengthened authority to key commercial pages. AI-assisted content targeted long-tail how-to and buying guide searches.
Result
We conducted a full Visibility Engineering audit — mapping crawl architecture, content quality across category and product pages, structured data gaps, and internal linking failures. The root cause was clear: the site was technically sound at a surface level but strategically invisible at the content and entity layer where modern search decisions are made. Over 18 months we rebuilt the organic foundation from the ground up, recovering £3.9M in incremental annual revenue.
Our clients
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How it works
Tell us about your needs and describe your problem, so the agency understands what you want to achieve.
The agency will contact you shortly and suggest how they can help.
Send your brief to several agencies to maximize your chances of finding the right one.
Filling in the brief does not oblige you to hire anyone.
By clicking “Send Brief” you agree to the Terms of Use and Privacy Policy.
Step 2/2Contact details
Full name
Website
Email address
Phone number
(optional)
How do you prefer agencies to get in touch with you?
By clicking “Send Brief” you agree to the Terms of Use and Privacy Policy.
Step 1/2About your project
Services required
Project industry
Examples: “Need SEO audit for my website”, “Looking to hire a Google Ads professional”
Project description
(optional)
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Estimated project duration
Location
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Your brief was sent to BeFound Search
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