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Leicester, England, United Kingdom
1-9
2014
Paul Gordon is a UK-based strategist with over 18 years of experience helping businesses of all sizes drive visibility and revenue through practical search marketing. Combining a background as a Head of SEO and web developer, Paul bridges the gap between technical performance and commercial results.
Key Services & Expertise
- Comprehensive SEO: Offers end-to-end strategy, including technical audits, e-commerce optimisation, local SEO, and content strategy.
- AI Search Visibility: Specialises in optimising brands for discovery on AI-powered platforms like ChatGPT, Perplexity, and Google Gemini.
- Conversion Focus: Goes beyond rankings to improve User Experience (UX) and Conversion Rate Optimisation (CRO), ensuring traffic turns into sales.
Why Clients Choose Paul
Unlike agencies that rely on jargon and automated tactics, Paul provides a no-nonsense, results-first approach. He works with e-commerce stores, service businesses, agencies, and startups to fix failed SEO strategies and build sustainable growth.
Client business size
Budget per project
Starting from $1,000
Project duration
Starting from 3-6 months
Geographic focus
United Kingdom
United States
Languages
English
Success stories
Recovering £3.9M in Revenue for a Major UK DIY Ret
$6,000
2022
12 months
Challenge
Four years of declining organic traffic despite ongoing paid investment. Thin, templated category content struggling to compete for informational searches. No structured data implemented across a 40,000+ product catalogue. Weak internal linking isolated product pages from category authority.
Solution
Visibility Engineering audit uncovered 14 root causes behind traffic decline. Category pages rebuilt with intent-focused content and structured data. Product schema deployed across 40,000+ SKUs to restore rich result visibility. Silo-based internal linking strengthened authority to key commercial pages. AI-assisted content targeted long-tail how-to and buying guide searches.
Result
We conducted a full Visibility Engineering audit — mapping crawl architecture, content quality across category and product pages, structured data gaps, and internal linking failures. The root cause was clear: the site was technically sound at a surface level but strategically invisible at the content and entity layer where modern search decisions are made. Over 18 months we rebuilt the organic foundation from the ground up, recovering £3.9M in incremental annual revenue.
Our clients
Need more information?
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How it works
Tell us about your needs and describe your problem, so the agency understands what you want to achieve.
The agency will contact you shortly and suggest how they can help.
Send your brief to several agencies to maximize your chances of finding the right one.
Filling in the brief does not oblige you to hire anyone.
By clicking “Send Brief” you agree to the Terms of Use and Privacy Policy.
Step 2/2Contact details
Full name
Website
Email address
Phone number
(optional)
How do you prefer agencies to get in touch with you?
By clicking “Send Brief” you agree to the Terms of Use and Privacy Policy.
Step 1/2About your project
Services required
Project industry
Examples: “Need SEO audit for my website”, “Looking to hire a Google Ads professional”
Project description
(optional)
Estimated budget for this project
Estimated project duration
Location
Language
Your brief was sent to Paul Gordon SEO
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