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Bloosem

Bloosem

Strategic thinking, digital doing
4.8

Utrecht, Utrecht, Utrecht, Netherlands

10-49

2004

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Strategic thinking, digital action. That is what Bloosem stands for. Whether it concerns findability, visibility, brand awareness, or generating leads or sales: we ensure your online success. To do this, we look not only at what you really want to achieve, but also at what you really need.

With over 20 years of experience, we are not a standard digital performance marketing agency. Our proactive approach, active involvement, and expertise guarantee results for every online challenge. Our focus extends beyond the short term: with our well-thought-out strategies, we ensure that you keep scoring.

Why Bloosem?

At Bloosem, we do not believe in a standard approach to your online marketing strategy. We look at what is needed and think along with the client. We have gained our experience, knowledge, and expertise over more than 20 years.

Strategic thinking, digital action. That is what Bloosem stands for. Thanks to our effective collaborations, we have been listed in the Emerce 100 for several years in a row and can call ourselves one of the best digital marketing agencies in the Netherlands.

Bloosem in essence

We always take a close look at your objectives. Is it, for example, more website visitors, brand awareness, or lead generation? Next, we get to work with a cross-channel approach. We tailor this to your organization, product or service, and target audience. Our focus is on the long term, as that is where the most results can be achieved.

As a digital performance agency, we are well-informed about the latest developments in SEA, Social Advertising, and SEO. From online strategy to execution and data analysis, at Bloosem we can support you in every phase of your online marketing.

Bloosem's promises
  • Outside-in : We think outside-in, monitor your competition, and bring new ideas to the table.
  • Transparent : We work online, remotely, or at your workplace. We are transparent, fast, and results-oriented.
  • Unburdening : We take a lot of work off your hands and unburden you, so that you can continue to focus on your core activities.
  • Collaboration : For good collaboration, we evaluate regularly and ask for and provide constructive criticism.
  • Realistic : We work with clear, realistic goals and are flexible when necessary.
  • Technical : We have the in-house technical knowledge and expertise for website tracking and tagging online campaigns.
Budget per project
$2,500 - 5,000
Project duration
  • More than 6 months
Geographic focus
  • Netherlands
Languages
  • English
  • Dutch
Success stories

Challenge

Lead generation for the online market The 'online accounting market' in the Netherlands is very challenging. There are many providers of accounting software, including on Google. Consequently, there is significant competition on both generic and specific keywords. Click prices in Google Ads are high and steadily increasing. A large portion of the market consists of price buyers, looking for the cheapest accounting package. It is therefore essential to implement a smart, price-conscious SEA strategy for Twinfield.

Solution

Our approach to online lead generation Together, we have chosen a balance between 'Always On SEA' and temporary, promotional campaigns for Google, Facebook, and LinkedIn. The Always On SEA campaigns consist of branded campaigns and generic campaigns with search terms related to online bookkeeping, accounting software, and accounting programs. The Facebook campaigns are aimed at brand awareness. On LinkedIn, where we can deploy highly targeted targeting of the accountant audience.

Result

- CPC on brand name -60% - +50% leads - Cost per lead –60% - Quality traffic +900%

Challenge

From offline lead generation to online product launch. Geberit is the European market leader for sanitary products. Just go to a toilet; chances are you will see Geberit products. An important target group for Geberit is the B2B market, specifically installers and technical wholesalers. Previously, they approached these target groups primarily offline with direct mailings and at trade fairs. With the introduction of the innovative FlowFit supply system, they wanted to take a new direction.

Solution

Cross-channel communication By utilizing a mix of social advertising (Meta + LinkedIn), Google Ads (Search, Display, and YouTube), and our own communication tools, we achieved a successful launch. In addition to broad target audiences, First Party Data (customer lists) was also leveraged to reach existing relationships and encourage interaction.

Result

As a result, we communicated a different message for each phase of the customer journey, ensuring a seamless alignment. Additionally, the use of the customer journey enabled us to launch remarketing campaigns, resulting in more leads. - Increase in leads compared to other B2B campaigns +408% - Growth in sessions compared to other B2B campaigns +121% - Increase in average session duration +50%

Challenge

Despite all the knowledge and experience within a recruitment and selection agency, temporary employment agency, or secondment firm, finding the right candidates for a position remains a challenge. A tight labor market and resulting high competition play a key role in this, but the challenge is more complex than that. Even with the many online tools and recruitment platforms available, a standard approach is not effective.

Solution

In our strategic approach, we ensure that candidates are approached or shown job advertisements at the right time. For effective recruitment, we naturally also focus on the applicant's profile. This also saves hours on intake interviews and selection procedures! Combined, this results in a low cost per hire.

Result

We have previously achieved successes for recruitment agencies with our targeted online recruitment marketing. For example, we have ensured: - 20% more applications compared to the previous year - 22.5% more contact requests compared to the same period the previous year - A reduction in the cost per request (Cost per lead) by 13% - A conversion rate increase of 30%

Our clients
Utrecht, Utrecht, Utrecht, Netherlands agency Bloosem helped Stichting OOPOEH grow their business with SEO and digital marketing
Our awards
Utrecht, Utrecht, Utrecht, Netherlands agency Bloosem wins Fonk 150 - 2025 award

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