Boundify

Challenge

DigiPart, a B2B eCommerce company specializing in custom machine parts, wanted to capture existing demand through Google Ads across the U.S. After several months of testing, their campaigns delivered low conversion rates and limited visibility into performance, making it difficult to scale qualified traffic and generate consistent leads.

Solution

Boundify restructured DigiPart’s paid search strategy by defining clear conversion goals and implementing accurate tracking across forms, calls, and live chat. We optimized campaigns using Single Keyword Ad Groups (SKAGs), audience segmentation, demographic targeting, and conversion rate optimization techniques to improve relevance, performance, and lead quality.

Result

Within a few months, DigiPart achieved measurable growth: • 8X increase in conversion rate • 300% increase in ROI • 30%+ improvement in click-through rate The improved tracking and optimization translated into higher-quality leads, stronger sales opportunities, and scalable revenue growth from paid search.

Challenge

AHR Expo Mexico needed to increase event pre-registrations while building strong brand visibility within the HVACR industry. The challenge included managing multiple advertising platforms, reaching diverse professional audiences, and addressing the full buyer journey—from awareness to registration—while efficiently allocating budget across channels.

Solution

Boundify designed a multi-channel paid media strategy aligned to each funnel stage. We developed segmented campaigns with tailored messaging, optimized budgets based on platform performance, and produced custom creative assets for Google Ads, Facebook, Instagram, and TikTok. Continuous optimization ensured reach, engagement, and conversion efficiency.

Result

The campaign delivered strong, measurable impact: • 13,000+ event registrations generated • 50,000+ average monthly clicks across platforms • 19 million video ad views The integrated approach significantly increased industry awareness, sustained registration growth, and positioned AHR Expo Mexico as a leading HVACR event in the region.

Challenge

Zipit Wireless, a global MVNO and subscription billing platform provider, needed to scale digital demand generation while improving visibility across marketing and sales. The team lacked insight into lead quality, campaign performance, and required a CRM capable of aligning paid media, website activity, and sales follow-up into a single system.

Solution

Boundify implemented a test-and-learn demand generation strategy across Google Ads and LinkedIn Ads while deploying HubSpot Marketing and Sales Hubs. We unified lead tracking, automated sales workflows, optimized landing pages, and established a centralized CRM to align teams, improve reporting, and scale digital acquisition efforts.

Result

The partnership delivered long-term growth results: • A scalable lead generation engine with consistent year-over-year growth • Full visibility from lead to customer across GTM teams • Transition from word-of-mouth to predictable digital acquisition • Expansion to four HubSpot products supporting sales and marketing alignment