decipher. is a creative agency that blends the art of copywriting with the science behind AI search optimisation. We help brands show up on AI-driven platforms like ChatGPT, Perplexity, AI Overviews, Gemini, and co. Basically, if it’s answering questions on the internet, we want your brand to be part of the answer.
But before we start throwing content into the void and hoping AI picks it up, we start with strategy. Our approach is built around a two-phase framework, Foundations and Growth, that we’re constantly refining as AI search evolves.
Phase 1: Foundations.
This is where we put on our analytical hats. We run a thorough SEO audit across both traditional search engines and AI platforms. We analyse how your brand currently shows up in AI-generated answers, what content gets referenced, and where you’re being overlooked. We look at everything from structured data and schema markup to how clear and crawlable your site is. If it’s not speaking robot fluently, we help you rewrite the dictionary.
Once we’ve diagnosed the gaps, we move into technical optimisation and strategy planning. That includes on-site fixes, metadata rewrites, AI-friendly formatting, and the big one: developing an omnichannel content strategy that works across search types, platforms, and user intents. Because visibility today doesn’t just mean ranking, it means showing up in the right context, with the right tone, across tools that think in language, not keywords.
Phase 2: Growth.
Now we build. This is where content creation kicks in, not just blog posts and landing pages for your website, but also third-party placements, Reddit threads, thought leadership on Medium, and articles that catch the attention of AI engines and humans. We work with you to develop brand-first content designed to be referenced, quoted, and cited by AI tools. Think of it as the digital version of “as seen in.”
What makes us different is that we don’t just “do the SEO” or hand over a checklist. We teach teams how to manage AI search visibility themselves. We offer training, build internal frameworks, and create custom tools to help you operationalise what we do, so you’re not reliant on us forever (unless you want to be, in which case we’re flattered).
So, whether you’re launching a new product, updating your site, or trying to figure out why Perplexity keeps mentioning your competitors instead of you, write us. We’ll help you make your voice not just heard, but searched, surfaced, and spotlighted.