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decipher.

decipher.

Copywriting meets AI search optimisation
4.8

London, England, United Kingdom

1-9

2024

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decipher. is a creative agency that blends the art of copywriting with the science behind AI search optimisation. We help brands show up on AI-driven platforms like ChatGPT, Perplexity, AI Overviews, Gemini, and co. Basically, if it’s answering questions on the internet, we want your brand to be part of the answer.

But before we start throwing content into the void and hoping AI picks it up, we start with strategy. Our approach is built around a two-phase framework, Foundations and Growth, that we’re constantly refining as AI search evolves.

Phase 1: Foundations.

This is where we put on our analytical hats. We run a thorough SEO audit across both traditional search engines and AI platforms. We analyse how your brand currently shows up in AI-generated answers, what content gets referenced, and where you’re being overlooked. We look at everything from structured data and schema markup to how clear and crawlable your site is. If it’s not speaking robot fluently, we help you rewrite the dictionary.

Once we’ve diagnosed the gaps, we move into technical optimisation and strategy planning. That includes on-site fixes, metadata rewrites, AI-friendly formatting, and the big one: developing an omnichannel content strategy that works across search types, platforms, and user intents. Because visibility today doesn’t just mean ranking, it means showing up in the right context, with the right tone, across tools that think in language, not keywords.

Phase 2: Growth.

Now we build. This is where content creation kicks in, not just blog posts and landing pages for your website, but also third-party placements, Reddit threads, thought leadership on Medium, and articles that catch the attention of AI engines and humans. We work with you to develop brand-first content designed to be referenced, quoted, and cited by AI tools. Think of it as the digital version of “as seen in.”

What makes us different is that we don’t just “do the SEO” or hand over a checklist. We teach teams how to manage AI search visibility themselves. We offer training, build internal frameworks, and create custom tools to help you operationalise what we do, so you’re not reliant on us forever (unless you want to be, in which case we’re flattered).

So, whether you’re launching a new product, updating your site, or trying to figure out why Perplexity keeps mentioning your competitors instead of you, write us. We’ll help you make your voice not just heard, but searched, surfaced, and spotlighted.

Client business size
Budget per project
$2,500 - $5,000
Project duration
  • Starting from 1-3 months
Geographic focus
  • Spain
  • United Kingdom
  • United Arab Emirates
Languages
  • English
  • Spanish
Our clients
London, England, United Kingdom agency decipher. helped NTT DATA LTD grow their business with SEO and digital marketing
London, England, United Kingdom agency decipher. helped intanest grow their business with SEO and digital marketing
Reviews

5

The average rating is based on reviews from both Google Maps and Semrush.
Vito Anaclerio
on
Jul 13, 2025

Incredible team! True experts in AI search optimisation. A pleasure to work with from start to finish.

Natasa Andrei
on
Jul 13, 2025

Great team of specialists in ai searches. They’ll have an answer to any questions you might throw at them.

M E
on
Jul 13, 2025

We loved working with them, they’re really AI search-first. They live and breathe it!

Marie Curie
on
Jul 15, 2025

Exceptional team: fast, smart, reliable. Enjoyed working with them!

Mariana Andrei
on
Jul 15, 2025

They’re the guys for AI search optimisation - which should be something any business should be looking into

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