Digital Dominance

Challenge

- Make MERIDIQ dominate the web organically on relevant keywords and generate customers. - Analyze and identify relevant keywords that drive registrations, not just traffic. - Increase position on identified keywords. - Create a way of working to gradually increase traffic and digital capital

Solution

We saw that the industry was heavily using before and after images as a way to market their services and treatments. This was our way in to educate, engage and inform about how these images could be used in conjunction with a medical record system like MERIDIQ. We have created this tool is part of the journal system, but we also made this public as a way to drive engagement with visitors. Together with supporting articles, this became what we call a Hero page for MERIDIQ.

Result

After five months, MERIDIQ ranked 1st organically also on related keywords around aesthetics and medical record systems, which drive a larger amount of qualified leads and customers. We earned top position on 110 keywords related to Before-After pictures.

Challenge

After launching in 2022, Feedbucket needed a scalable strategy for national and international growth. Through a sweat equity partnership with Digital Dominance, we have taken these challenges on: - Transition from a direct sales model to digital sales through various channels - Develop a multi-channel approach mixing search campaigns , SEO and social media to evaluate the best channels for the target audience - Pricing strategy, market expansion and growth for the brand

Solution

An important part of the work was identifying Feedbucket's ICP (Ideal Customer Profile) to understand behavior and decision paths and find customers with the best lifetime value (LTV). The strategy landed on a focus on search , both through Google Ads and SEO , with valuable content around integrations and converting keywords. Together with fine-tuning the visitor journey on the website and a well-formed onboarding in the application, we reached a recipe for profitable growth.

Result

- Increase in activation rate by 700% within 2 years - Steady growth in traffic and share of active users via organic search (SEO) - Improved conversion rate through website and application optimization - 90% lower cost per customer acquisition via Google Ads - Steady growth in monthly sales over the past two years

Challenge

The fintech industry is something out of the ordinary: the word "business loan" has topped the list of Sweden's most expensive keywords for several years in a row. When we started with this client, the keyword had an average cost per click of 626 SEK. As many as 65 of the 100 most expensive words in Sweden contain the word "loan" in some form. That says something about how competitive the industry is, so our Google Ads experts rolled up their sleeves.

Solution

Our mission was to optimize Froda's Google Ads account to drive as much relevant traffic as possible within the budget, and create new customers at the lowest cost possible. We worked data-driven according to our established methodology and proprietary Google Ads algorithm. We combined our analytical strengths with the art form of customizing ad messages and optimized landing pages. Our focus was primarily on cost per conversion for Froda.

Result

As quick as two months later, we had - with the same advertising budget - driven 38% more conversions and reduced the cost per application by 36%. Since we started the collaboration with Froda, the challenge has not decreased, quite the opposite. After a year and a half together, we are proud to have quintupled the number of applications (+478%) via Google Ads.