Digital Punch

Challenge

Colligo, a Canadian-based SaaS company specializing in Microsoft 365 content management solutions, was running Google Ads but struggling to convert traffic into leads. Their goal was to increase conversion rates and generate more qualified demos and inquiries through paid search.

Solution

We audited and optimized Colligo’s existing Google Ads campaign to improve targeting, relevance, and conversion performance. Key updates included: Refining keywords to focus on high-intent search terms Writing stronger, benefit-focused ad copy Adjusting geo-targeting to prioritize Canadian enterprise buyers Enhancing landing pages to better align with ad messaging and user intent.

Result

The optimized Google Ads campaign delivered excellent results. Colligo’s conversion rate surpassed SaaS industry benchmarks, demonstrating strong alignment between ad messaging, offer, and user intent. Not only did the number of leads increase, but the quality of leads improved significantly, resulting in more meaningful conversations and demo requests from mid-sized and enterprise organizations.

Challenge

Walker Bay aimed to generate more high-quality inbound leads and improve overall marketing efficiency. Their specific objective was to double the website conversion rate to bring performance in line with—or ideally exceed—the industry average.

Solution

We focused on building high-converting traffic sources. SEO optimization for non-branded keywords, which significantly expanded organic search visibility & drove more qualified, intent-driven visitors. Refining Google Ads campaigns, including more precise targeting, keyword optimization, & ad creative adjustments to boost click-through & conversion rates. Optimizing social media advertising to reach the right markets, align with audience interests, and continuously optimize for lead quality.

Result

The campaign was a success. Within just a few months, Walker Bay achieved its goal of doubling the website conversion rate, bringing it in line with industry benchmarks. The number of high-quality inbound leads increased significantly, thanks to better traffic quality and a more conversion-focused website. By aligning SEO, paid advertising, and website improvements into one integrated strategy, we delivered measurable, meaningful results that positioned Walker Bay for continued growth.

Challenge

Vibra-Sonic Control, a long-established provider of vibration isolation and noise control products, was expanding into Eastern Canada. However, they had no online visibility in this new market. Their goal was to build brand awareness and increase sales in the region by improving their search presence and reaching a broader customer base online.

Solution

To support Vibra-Sonic’s expansion, we implemented a focused digital strategy that combined search engine optimization (SEO) with a targeted Google Ads campaign. We identified high-value, intent-driven keywords relevant to their Eastern Canadian market and optimized key landing pages accordingly. Technical and on-page SEO ensured the site was well-indexed and fast-loading Simultaneously, we launched a targeted Google Ads campaign designed to reach engineers, contractors, and decision-makers.

Result

The strategy paid off quickly. Vibra-Sonic achieved top 3 rankings for all of their search terms in Eastern Canada, significantly increasing visibility in the region. The Google Ads campaign brought in additional highly targeted traffic, helping to build brand recognition and support initial sales efforts. As a result of this combined SEO and paid strategy, sales in Eastern Canada have been strong, and the foundation is now in place for long-term growth in that market.