Digitlab

Challenge

To increase the search engine visibility & organic traffic for a B2B SaaS solution in a niche industry. The strategy focused on organic growth without the use of backlinking or PPC advertising. The goal was to improve organic traffic and impressions within two years, from Jan 2022 to Jan 2024.

Solution

Digitlab improved the client's SEO performance and organic reach by creating thought leadership content and building a well-structured internal linking map. This approach positioned the client as an authority in their niche enhancing their discoverability and relevance in search engine results.

Result

The results were remarkable: the client's organic traffic increased by 339.05% during the two-year engagement period. Additionally, organic impressions increased by 181.86%, from 228,000 to 414,638. Demonstrating the success of Digitlab's approach to search engine visibility and traffic.

Challenge

Our goal was to build a strong SEO presence for non-branded keywords in order to tap into a larger search volume opportunity. The client’s current SEO strategy focused heavily on branded keywords, which had 6,800 monthly searches, but lacked visibility in non-branded keyword categories, which represented a significant potential of 28,000 monthly searches.

Solution

In order to address the challenge, we implemented a cornerstone content strategy that targeted high-volume non-branded keywords. Our goal was to build authority and visibility without depending on backlinking activities. This cornerstone content was supported by a network of long-tail keywords within the same thematic group and was backed by a strong blog strategy to boost relevance. All the content was optimized with relevant keywords, meta descriptions, and structured data.

Result

The improved SEO strategy increased the visibility of non-branded keywords from 4% to 19.77%, resulting in a 50% increase in organic traffic across Google, Yahoo, and Bing. This led to 1,589 leads generated through WhatsApp and email forms attributed to organic SEO. With a lead-to-sale conversion rate of 13%, these organic leads influenced approximately R1.2 million in sales, demonstrating the significant business impact of enhanced search visibility and targeted content.

Challenge

The client faced the challenge of rebranding while preserving rankings and domain authority in the competitive construction and earthmoving sector. They needed a strategic approach to maintain performance, protect visibility, and drive growth through targeted SEO, technical optimisation, and content marketing.

Solution

Digitlab created three cornerstone content pillars targeting high-value industry and product keywords, supported by weekly articles to boost visibility, drive traffic, and reinforce rebranding. This approach expanded from branded searches to broader industry queries, unlocking new opportunities. Technical optimisation was key, with audits improving site performance, mobile usability, and core web vitals.

Result

Traffic Growth: Organic traffic rose by 51% in 90 days, with monthly visits increasing from 3,340 to 6,350. Search Visibility: Improved by 19%, enhancing the brand’s search presence. Keyword Rankings: Secured first place for new brand queries. Achieved first-page rankings for industry terms that were newly targeted. Maintained top-three positions for legacy branded keywords. Brand Leadership: Expanded reach & leadership in the construction sector