Dotsquares

Challenge

Nu Pro Hair & Beauty, a new entrant in the beauty industry, faced significant challenges. With only one product at launch, they lacked a website, branding strategy, and marketing framework. They needed organic and paid social media campaigns, along with influencer marketing, to establish legitimacy, build a strong brand identity, and present a professional image for their official launch.

Solution

Dotsquares delivered a tailored strategy for Nu Pro’s growth. They developed a clear branding strategy to position the brand among top competitors. Organic social media marketing included high-quality creatives, engaging captions, and dedicated audience engagement. Influencer collaborations generated content such as Reels and Stories. Paid Facebook/Instagram ads used organic insights to target audiences effectively, boosting visibility and conversions.

Result

Within six months, Nu Pro achieved over 10,000 Instagram followers and £143,000 in total sales. Organic and influencer marketing enhanced engagement through strategies like interest targeting, competitor targeting, and geotargeting. A visually appealing Instagram grid balanced customer/influencer images with branded content, solidifying Nu Pro’s presence in the beauty industry.

Challenge

Sarivaa Aesthetics approached Dotsquares in 2012 to revamp their branding strategy and increase inquiries to stay competitive in the growing aesthetics market. While they already had live social media pages, engagement and traffic were low due to rising competition in their niche. Website traffic was sporadic and ineffective, with limited direct results from online marketing efforts.

Solution

Dotsquares developed a comprehensive strategy that included social media marketing, Facebook PPC advertising, SEO, and secure managed web hosting. SSL support was provided to ensure the website ran smoothly. In 2017, upon expanding their services, a second website was built on WordPress for their Academy, where medical professionals could register for courses. Both websites were hosted and managed by Dotsquares, ensuring reliability and security.

Result

Within the first month, Sarivaa Aesthetics’ Facebook profile grew by over 4,000 page likes, reaching 6,200 followers and growing weekly. Facebook Ads reached 173,564 individuals in the Brighton area, generating 7,708 unique website clicks and 262 inquiries through paid ads. The client now enjoys a steady customer base, thanks to consistent campaigns designed to nurture their audience.