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Monsoon

Monsoon

AISEO, branding, websites & digital marketing
4.4

Lubbock, Texas, United States

1-9

2016

Open agency’s LinkedIn

Monsoon is an AISEO and digital agency based in Lubbock, Texas, specializing in AI Search Optimization, SEO, Astro and WordPress web design, branding, and digital marketing.

Founded in 2016 by Caleb Monroe and Travis Gibson, Monsoon helps businesses improve how they are discovered, understood, and recommended across Google, ChatGPT, and other AI-powered search platforms. We combine search strategy with high-performance web design, brand development, paid media, CRM, and automation to help businesses turn visibility into measurable growth.

Caleb Monroe, Co-Founder and Partner, leads strategy and Monsoon's AISEO and AI Search Optimization practice. His work spans SEO, AI search visibility, digital strategy, web design, branding, and entrepreneurship. Caleb also serves as Executive Director of Gethsemane Foster Initiative, supporting foster and kinship communities across West Texas.

Travis Gibson, Co-Founder and Partner, leads Monsoon's branding and creative work. He specializes in brand strategy, logo design, print design, and translating a brand's personality into cohesive physical and digital experiences. His work helps businesses build recognizable identities that remain consistent across websites, marketing materials, signage, print, and other customer touchpoints.

Travis Swearengen, Partner, leads Monsoon's digital marketing, advertising, CRM, and automation work. He specializes in end-to-end PPC and SEM strategy, paid social advertising, CRM builds, and marketing automation, helping businesses connect acquisition, lead management, follow-up, and conversion into a more complete growth system.

Together, Monsoon's partners bring specialized expertise across AISEO, SEO, branding, web design, paid media, CRM, and automation under one agency.

Based in Lubbock, Texas, Monsoon works with businesses throughout West Texas and across Texas.

Specialties: AISEO, AI Search Optimization, Generative Engine Optimization (GEO), SEO, AI Search Visibility, Astro Web Builds

Client business size
Budget per project
$5,000 - 10,000
Project duration
  • More than 6 months
Geographic focus
  • United States
Languages
  • English
Reviews

5

The average rating is based on reviews from both Google Maps and Semrush.
Ava Jansen
on
Aug 20, 2026

In a short time of working with Monsoon, we've been blown away by their knowledge and expertise. They don't just build a beautiful website, but they have a deep understanding of SEO and AI SEO, which is becoming increasingly important in the ever-changing digital world we live in. They're very responsive and are quick to answer our questions. We were especially impressed with their understanding of our unique business model that has confused many past marketing companies.

Lee Lisemby
on
Feb 27, 2026

I’ve owned and operated a home service business in Lubbock for 5 years and have worked with multiple national marketing agencies. Six months ago, I switched to Monsoon — and they are the best Lubbock marketing agency I’ve worked with. February has historically been our slowest month. This year, we did 3.5x our 5-year February average. A large part of that growth is directly tied to Monsoon’s strategy and execution. They understand the local market and they deliver real results. Excited to see what 2026 brings.

Flatland Baseball & Softball Training Center
on
Jun 19, 2026

After looking at several web-design companies online, I chose Monsoon. I started a new business and knew I needed a company who would be willing to guide me through the process of establishing a brand and a professional online presence. Monsoon did just that and more. I highly recommend them!

Jenni Lemons
on
Jun 18, 2026

Caleb and the Monsoon team are so genuine. They will hear you out on what direction you would like to go and their business advice is sound and genuine. You couldn’t go wrong putting your trust in this team for any of your business needs. Monsoon will take the best care of you.

Brynn Jansen
on
Aug 21, 2026

From the first conversation with Caleb at Monsoon, I could sense that their company was different. Since the website redesign and after just a few months of ongoing SEO and AI SEO, we have seen an immediate increase in calls and contact forms. We’re impressed and excited to continue working with them!

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