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Easy Digital Marketing by EWA Solutions GmbH

Easy Digital Marketing by EWA Solutions GmbH

Easy Digital Marketing by EWA Solutions GmbH

Programmatic Display & Video, Semrush Enterprise
4.8

Zug, Canton of Zug, Switzerland

10-49

2014

Easy Digital Marketing (EDM) by EWA Solutions GmbH combines Swiss agency expertise with proprietary AdTech technology, data-driven performance marketing, and AI automation. We support SMEs, experienced advertisers, marketing teams, enterprise companies, and agencies in measurably scaling their digital visibility and campaign performance.

  • Programmatic Display & Video

We use our proprietary EDM platform to implement programmatic display and video campaigns on high-quality premium inventory. Precise audience targeting, brand safety, placement transparency, frequency capping, and detailed reporting ensure controllable campaigns. A fixed CPM of CHF 25 and a minimum of 70% viewability create transparent and predictable media costs – from SMEs to enterprise setups.

  • Google Ads & AI Automation

Our technology combines historical keyword data with AI models for keyword and search intent analysis, forecasts, campaign structures, and ad copy. Our team manages and optimizes Search, Performance Max, Shopping, YouTube, and Display, focusing on efficiency, performance, and ROI.

  • SEO, AI Optimization, AEO & GEO

With Semrush Enterprise , we develop data-driven SEO and content strategies. Our proprietary AI content creator, based on the OpenAI API, supports the scalable creation and optimization of relevant content. We combine traditional SEO with Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) to build visibility even in modern AI search and response systems.

  • Data Intelligence & Reporting

We aggregate data from Google Ads, GA4, Search Console, Meta, Microsoft Ads, and programmatic advertising. Using Google BigQuery and Looker Studio, we create transparent omnichannel dashboards for performance analysis, budget management, and reporting.

Our difference: our own AdTech platform, experienced campaign team, and AI automation, all from a single source. This makes digital marketing understandable for beginners and transparent, controllable, and scalable for professional teams.

Budget per project
Starting from $2,500
Project duration
  • Starting from 3-6 months
Geographic focus
  • Switzerland
  • Austria
  • Germany
Languages
  • English
  • German
Success stories

Challenge

Volvo Car Switzerland AG was a partner of E-nova in Zurich. One week before the event, the available test drive slots were not yet fully booked. Therefore, potential customers interested in Volvo, sustainable mobility, and electric vehicles needed to be reached quickly and encouraged to register for a test drive.

Solution

EDM implemented a programmatic advertising campaign, including brand-compliant HTML5 banners, within 24 hours. The targeting combined Volvo third-party audiences with users highly interested in sustainability and e-mobility. This was supplemented by geo-targeting around Zurich's Europaplatz and a whitelist of leading Swiss online platforms. The ads ran in top ad placements with a 78.1% viewability rate.

Result

Within just five days, registrations for test drives increased by over 350%. The campaign achieved a CTR of 0.31%, significantly exceeding the IAB benchmark of 0.12% mentioned on the case study page. Test drive slots at the E-nova event were filled, and additional awareness for Volvo's electric vehicles was generated.

Challenge

TRAVELZONE specializes in exclusive golf trips. The goal was to reach new, high-spending target groups in the DACH region, generate more bookings, and increase the occupancy rate of its premium travel packages. At the same time, it was necessary to guide potential customers through the lengthy decision-making process and to establish a sustainable brand presence.

Solution

EDM combined programmatic advertising with search engine advertising (SEA). Precise targeting of golf, luxury travel, and the German-speaking market ensured reach and visibility. SEA addressed specific demand, while remarketing re-engaged potential customers along their customer journey. High-quality HTML5 banners, premium placements such as HolidayCheck, and an optimized landing page complemented the campaign.

Result

The campaign achieved a 154% increase in website visits, a 167% increase in new users, a 400% increase in booking inquiries, and a 54% engagement rate. The combination of programmatic advertising, search engine advertising (SEA), and remarketing enabled TRAVELZONE to efficiently reach new premium target groups and measurably generate more demand for exclusive golf trips.

Our clients
Zug, Canton of Zug, Switzerland agency Easy Digital Marketing by EWA Solutions GmbH helped Emil Frey grow their business with SEO and digital marketing
Zug, Canton of Zug, Switzerland agency Easy Digital Marketing by EWA Solutions GmbH helped Do It Education grow their business with SEO and digital marketing
Zug, Canton of Zug, Switzerland agency Easy Digital Marketing by EWA Solutions GmbH helped zahnaerzte-am-friedrichsplatz.de grow their business with SEO and digital marketing
Zug, Canton of Zug, Switzerland agency Easy Digital Marketing by EWA Solutions GmbH helped golfmarkt.ch grow their business with SEO and digital marketing
Zug, Canton of Zug, Switzerland agency Easy Digital Marketing by EWA Solutions GmbH helped Winch Industry GmbH grow their business with SEO and digital marketing
Zug, Canton of Zug, Switzerland agency Easy Digital Marketing by EWA Solutions GmbH helped TRAVELZONE AG grow their business with SEO and digital marketing

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