Fifth Shelf is a Tampa, FL based ecommerce accelerator combining agency, distributor, and growth strategist roles. It is an Amazon Verified Ads Partner with certifications in Amazon Marketing Cloud, Advanced DSP, and Advanced Sponsored Ads.
Run by operators behind 8 figure brands, Fifth Shelf provides SEO, SEM, digital marketing, DTC, local markets, native advertising, brand building, and budget friendly campaigns. With a brand owner lens, it targets ROI and tailors strategy to each brand’s unique selling points. The company is a full service ecommerce agency with expertise in marketplaces, software, logistics, and analytics.
PPC is a core specialty using Amazon Marketing Cloud to uncover insights not visible to regular sellers or agencies. The team reshapes listings and optimizes SEO, product pages, backend keywords, and technical elements to lift results. Fifth Shelf then extends listings to other marketplaces and runs distinct ad tactics each platform requires.
The team spans disciplines for fast assessment and improvement. Clients range from new businesses to 9 figure brands.
In 2024, Fifth Shelf reports generating 30 million dollars for partner brands on Amazon. By 2025, it launched a Global Expansion program and moved partner brands to Walmart, TikTok, and global markets. One key partner is Nekteck, a leader in home massagers on Amazon.
Two engagement models are offered.
Direct Wholesale Partnership: Fifth Shelf buys inventory upfront, funds advertising, runs operations end to end, and assumes inventory risk while providing immediate cash flow.
Custom Solutions Partner: it manages marketplace operations while the brand keeps accounts and inventory. It provides nationwide fulfillment and logistics via bi coastal warehouses in Tampa and Burlingame.
Services include marketplace advertising, global expansion, compliance, brand development from zero to exit, and supply chain.
Fifth Shelf runs PPC and content, manages inventory and customer service, and provides brand protection, unauthorized seller removal, MAP enforcement, and compliance for FDA rules and marketplace policies.
Fifth Shelf contrasts with agencies that charge monthly fees regardless of results. It profits only when clients profit and focuses on revenue, not fees. Brands can engage the company for Amazon programs or for stand alone SEO, SEM, content, and paid media outside Amazon.