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Fifth Shelf

Fifth Shelf

One Partner for All Ecommerce
4.9

Tampa, Florida, United States

10-49

2021

Open agency’s LinkedIn

Fifth Shelf is a Tampa, FL based ecommerce accelerator combining agency, distributor, and growth strategist roles. It is an Amazon Verified Ads Partner with certifications in Amazon Marketing Cloud, Advanced DSP, and Advanced Sponsored Ads.

Run by operators behind 8 figure brands, Fifth Shelf provides SEO, SEM, digital marketing, DTC, local markets, native advertising, brand building, and budget friendly campaigns. With a brand owner lens, it targets ROI and tailors strategy to each brand’s unique selling points. The company is a full service ecommerce agency with expertise in marketplaces, software, logistics, and analytics.

PPC is a core specialty using Amazon Marketing Cloud to uncover insights not visible to regular sellers or agencies. The team reshapes listings and optimizes SEO, product pages, backend keywords, and technical elements to lift results. Fifth Shelf then extends listings to other marketplaces and runs distinct ad tactics each platform requires.

The team spans disciplines for fast assessment and improvement. Clients range from new businesses to 9 figure brands.

In 2024, Fifth Shelf reports generating 30 million dollars for partner brands on Amazon. By 2025, it launched a Global Expansion program and moved partner brands to Walmart, TikTok, and global markets. One key partner is Nekteck, a leader in home massagers on Amazon.

Two engagement models are offered.

Direct Wholesale Partnership: Fifth Shelf buys inventory upfront, funds advertising, runs operations end to end, and assumes inventory risk while providing immediate cash flow.

Custom Solutions Partner: it manages marketplace operations while the brand keeps accounts and inventory. It provides nationwide fulfillment and logistics via bi coastal warehouses in Tampa and Burlingame.

Services include marketplace advertising, global expansion, compliance, brand development from zero to exit, and supply chain.

Fifth Shelf runs PPC and content, manages inventory and customer service, and provides brand protection, unauthorized seller removal, MAP enforcement, and compliance for FDA rules and marketplace policies.

Fifth Shelf contrasts with agencies that charge monthly fees regardless of results. It profits only when clients profit and focuses on revenue, not fees. Brands can engage the company for Amazon programs or for stand alone SEO, SEM, content, and paid media outside Amazon.

Budget per project
Starting from $2,500
Project duration
  • Any
Geographic focus
  • United States
  • France
  • Canada
Languages
  • English
Success stories

Challenge

Semecca offered premium wine accessories and hospitality products but struggled with: Low visibility in competitive wine accessory categories Poor conversion rates despite quality products Inefficient PPC spending with 25%+ ACoS Limited brand differentiation in crowded marketplace

Solution

Rewrote product titles with high-intent keywords Created lifestyle-focused A+ content showcasing products in use Developed compelling brand story around "Uncork Memorable Moments" Professional product photography highlighting premium quality Restructured campaigns by customer intent Implemented dayparting based on conversion data Created separate campaigns for gift-giving seasons Reduced wasted spend on broad match keywords

Result

12% ACoS Reduction Smarter bidding strategies and better keyword selection cut costs 26% ROAS Increase Every dollar spent generated more revenue through optimization 43% Overall Conversion Rate Increase Combined efforts created a compound effect on performance

Challenge

Nekteck specializes in designing & providing reliable massagers, electronic devices and solar lights. Despite quality products, they faced: High competition in electronics categories Low repeat purchase rates for durable goods Difficulty differentiating from cheaper alternatives Limited customer engagement post-purchase

Solution

Designed and optimized listings based on customer behavior and reviews. Built direct traffic flows via TikTok, Shopify, Google Shopping, and Meta Ads, creating consistent customer acquisition beyond Amazon. Extended distribution from Amazon to Walmart, capturing incremental market share. Produced comparison content against leading brands to highlight quality and reliability. Ensured inventory availability to prevent stockouts during growth surges Scaled advertising spend tied to performance metr

Result

#1 Best Seller Achievement – Nekteck became the top “Foot Massager” on Amazon Cross-Channel Revenue – incremental lift from TikTok, Shopify, Google Shopping, Meta, and Walmart presence 52% Customer Acquisition Growth Enhanced brand trust drove new customer confidence 3.8x ROAS Efficient marketing delivered strong returns

Challenge

ZER06 is a passionate startup company dedicated to bringing you top-notch car wash and detailing products. As a new brand, they faced: Zero brand recognition in competitive market Established competitors with loyal customers Limited marketing budget as startup Need for rapid market penetration

Solution

Launched with competitive pricing strategy Created comparison content vs leading brands Emphasized "premium auto care products with meticulous detail, using cutting-edge formulas" Targeted competitor brand searches Highlighted unique formulations (SiO2 technology) Created before/after demonstration content Emphasized "passionate startup company" story Built community through car enthusiast engagement

Result

426% YoY Growth Explosive growth from startup to established brand 6.1% Market Share Captured significant share in competitive category #1 Best Seller Achievement Multiple products reached category leadership Profitable Scale Maintained healthy margins through growth

Our clients
Tampa, Florida, United States agency Fifth Shelf helped Medcursor grow their business with SEO and digital marketing
Tampa, Florida, United States agency Fifth Shelf helped Therogy grow their business with SEO and digital marketing
Tampa, Florida, United States agency Fifth Shelf helped Nekteck grow their business with SEO and digital marketing
Our awards
Tampa, Florida, United States agency Fifth Shelf wins HubSpot SEO Certification award
Tampa, Florida, United States agency Fifth Shelf wins Amazon Marketing Cloud Certification award
Tampa, Florida, United States agency Fifth Shelf wins Amazon Sponsored Ads Advanced Certification award
Tampa, Florida, United States agency Fifth Shelf wins Amazon DSP Advanced Certification award
Reviews

5

The average rating is based on reviews from both Google Maps and Semrush.
Dorian Royston
on
Mar 4, 2025

Fifth Shelf has been an excellent partner in enhancing our market’s visibility and customer engagement. Their strategic approach to branding, social media, and targeted marketing has significantly boosted our reach. The team is professional, creative, and always delivers results. Highly recommend them for businesses looking to grow their presence!

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