Foundation Marketing

Challenge

Paychex needed expert support to strengthen their Reddit strategy and turn the channel into a consistent driver of engagement. Their content lacked a clear operating rhythm, performance insights were limited, and it was difficult to understand what themes and formats were actually resonating. They wanted a structured approach to improve content effectiveness, build community interaction, and grow measurable account performance over time.

Solution

Foundation Marketing owned Paychex’s Reddit content program end to end, managing the content calendar, scheduling posts, and driving ongoing community engagement. We tested topics and formats, monitored performance trends, and shared detailed reporting on key metrics and growth drivers. Ongoing optimization ensured content stayed aligned to goals while improving consistency, visibility, and results across the channel.

Result

Paychex saw significant growth in Reddit performance, including higher engagement, increased karma, and more weekly visitors to the account. Several key metrics doubled or tripled over the engagement, showing stronger content resonance and improved channel momentum. The team gained clearer visibility into what worked, supported by regular reporting and a repeatable strategy to sustain growth.

Challenge

The client needed to increase organic visibility and drive more student enrollment, but their SEO and site experience were not optimized to capture high intent search demand. They lacked a clear strategy to improve rankings, attract qualified traffic, and convert prospective students once they reached key pages. A cohesive plan was needed to align SEO and conversion optimization across the full funnel.

Solution

Foundation completed a comprehensive technical SEO audit and identified priority fixes, then conducted keyword and competitor research to uncover high impact opportunities. We built a six month content roadmap tailored to student personas and conversion journeys, outlining themes, page priorities, and formats designed to capture intent and guide users toward enrollment. Weekly alignment ensured steady progress.

Result

Organic visibility and key performance indicators improved, including stronger keyword rankings and better conversion alignment. Regular weekly calls kept stakeholders aligned and execution on track. The client came to view Foundation as a trusted thought partner, valuing the strategic guidance, clarity, and practical recommendations that supported ongoing SEO and enrollment growth.

Challenge

Over The Edge needed to refresh how they presented themselves to the market and translate their strengths into a clearer, more competitive go-to-market approach. Content marketing lacked a repeatable system and clear priorities, and the website was due for an update to better reflect the brand and improve conversion paths. The team wanted to move quickly but needed research-backed direction, crisp messaging, and a plan that could be executed consistently over time.

Solution

Foundation delivered a research-driven strategy sprint, starting with brand and content audits to assess what was working, what was missing, and where messaging broke down across channels. We conducted industry, competitive, and keyword research to understand audience intent and content opportunities. From there, we built a strategic content calendar and editorial roadmap, defined messaging recommendations and positioning guidance, and packaged everything into a clear, actionable strategy deck s

Result

The engagement produced a practical go-to-market and content blueprint designed to drive consistent execution. Over The Edge gained research-backed direction on what to say, which audiences to prioritize, and how to structure content to improve performance over time. With a strategic calendar, clearer messaging, and an execution-ready plan, the team had a path to scale content marketing and strengthen the website experience. The client praised Foundation’s energy, cultural fit, and ability to de