Fractl

Challenge

The client, a U.S. electric company, wanted to expand brand visibility beyond its core market and strengthen its backlink profile. Its existing marketing lacked a cohesive digital PR strategy capable of earning coverage from major national outlets. The company needed an experienced partner to build and run a holistic digital PR and link-building program to elevate awareness and support long-term organic growth.

Solution

Fractl delivered an integrated SEO, content marketing, and digital PR program anchored by scalable link-building campaigns. The team created original, data-driven content and custom-branded visual assets, including infographics, to fuel media outreach. Fractl also provided complimentary technical SEO support alongside full campaign development, ensuring every asset was optimized for both search visibility and press pickup throughout the 12-month engagement.

Result

The campaigns earned placements on CNN, Yahoo, Good Morning America, and Dallas/Fort Worth local news outlets, driving a 200%-400% increase in organic traffic. Fractl consistently delivered on schedule and managed the year-long engagement with clear communication and strong organizational rigor, earning high marks for project management and collaboration throughout the partnership.

Challenge

HeliosX wanted to increase brand awareness and accelerate organic growth for ZipHealth, its U.S.-based digital healthcare platform. The company needed a strategic partner that could identify gaps in its backlink profile, develop newsworthy stories aligned with its brand objectives, and earn authoritative coverage capable of driving qualified traffic.

Solution

Fractl began by conducting a comprehensive backlink gap analysis to determine which publishers, topics, and link opportunities were missing from ZipHealth’s existing search strategy. Using those insights, our team developed an integrated earned media program that combined: Original data journalism campaigns Reactive commentary and timely press opportunities Backlink and competitive coverage analysis Newsworthy campaign ideation Journalist outreach and media pitching Ongoing optimization based

Result

Fractl generated more than 500 earned links and media placements across HeliosX’s brands. During the engagement, the company reported a 251% year-over-year increase in SEO traffic to its websites. The success of the initial ZipHealth program led HeliosX to renew the engagement for another six months and expand Fractl’s work to Levity, another brand within its portfolio. Beyond link acquisition, the campaigns helped HeliosX increase brand visibility and authority across search, social, and AI.

Challenge

A national smart home security provider wanted to grow organic traffic while bringing a more distinctive, authoritative perspective to its blog and resource center. In a highly competitive search landscape, the company needed more than a high volume of articles. It needed an integrated content strategy that could answer important customer questions, improve search rankings, attract authoritative backlinks, and differentiate the brand through original data and credible insights.

Solution

Fractl audited the client's existing content and built a strategic editorial plan centered on pillar and hub-and-spoke content structures to strengthen organic rankings. The team fields original surveys to generate proprietary data, then shapes that research into published articles and pitches for outside placement. Fractl also manages ongoing SEO strategy, identifying priority topics and optimizing existing content to expand the client's footprint in search.

Result

Since beginning its partnership with Fractl, the company reported: A 50% increase in organic traffic More than 200 new unique referring domains Stronger visibility for featured snippets Increased inclusion in Google News Significant growth in its backlink profile and domain authority Greater organic visibility across its blog and resource center The content also helped the brand answer critical questions directly within search results, improving its visibility at important stages for buyers.