FunkyMEDIA

Challenge

Decrease in traffic after implementing a new template, duplication of product descriptions, poor indexing of variants, long LCP/INP, low domain authority, and low visibility in Google AI Overviews. Lack of a consistent link strategy (few quality mentions, unused industry forums), content did not match “problem-solution” intentions.

Solution

Technical audit + CWV implementation (LCP <2.5 s, INP <200 ms), indexing organization (canonicalization, facets), Product/FAQ/HowTo schema, topical map + 120 how-to articles, unique SKU descriptions, UGC Q&A section. Link building campaign (local media, industry directories) + buzz marketing and dofollow links from forums. E-E-A-T optimization (author bios, case studies), SXO improvement (filters, internal search).

Result

+145% organic sessions, SEO revenue +180%, TOP3 phrases: 40 → 210, average CTR +1.8 pp, CR 0.9% → 2.1%. 68% of new articles in TOP10 in 3 months, 35% of product cards covered by AI Overviews. Campaign ROI 4.2×, 38% decrease in session acquisition cost. The brand gained 52 quality mentions and a loyal community on 4 key forums.

Challenge

Low brand awareness and few mentions (mainly comparison engines dominate SERP), lack of UGC reviews, several negative threads on forums, “thin” category descriptions and FAQs, poor CWV (INP ~280 ms), messy faceted filters (size/race filters), unused user questions in AI Overviews.

Solution

Buzz marketing (word-of-mouth marketing): ethical “seeding” on 12 zoological forums/FB groups (open affiliation disclosure), advice threads + dofollow links to substantive content (not to money pages), ambassador activation (discounts for reliable answers), Q&A under articles. Brand mentions: micro-PR campaign (blogs, local media, veterinary profiles), “Mini-report: The most common ailments in puppies” as link bait; recovery of unlinked mentions, requesting the addition of a source.

Result

Organic traffic +128%, SEO revenue +164%, TOP3 phrases: 37 → 156; average CTR +1.9 pp. Share of voice in topics related to “puppy care” +220%. 42% of articles in TOP10 for up to 60 days; 33% of key queries covered by AI Overviews (exposure in advice). Brand mentions: 19 → 236 (72 with dofollow link), positive sentiment 21% → 68%. Traffic from forums/referrals +310% (assisted revenue +27%). INP 280 → 170 ms, LCP 3.1 → 2.2 s. Response time to threads reduced from 48 hours to 6 hours thanks to AI d

Challenge

Mainly brand leads, low visibility for problem queries (e.g., “GPS monitoring cost”), duplicate local landing pages, thin content, lack of case studies and references (E-E-A-T), few quality links, and zero presence on industry forums. Extended LCP/INP and incorrect canonicalization of parametric URLs.

Solution

Intent map (TOFU/MOFU/BOFU) + 80 problem→solution articles, programmatic SEO: 150 LP “GPS monitoring [city]”, unique comparisons “SaaS vs. devices”, Product/Review/FAQ schema, case studies and references section. CWV: LCP <2.3 s, INP <180 ms, indexing order. Digital PR + dofollow links from fleet/logistics forums, “Fuel Costs 2025” report as link bait, demo-flow optimization (SXO).

Result

MQL from organic +310%, demos/bookings +185%, sign-ups +220%. TOP3 phrases: 22 → 138; average CTR +2.1 pp. 54% of local landing pages in TOP10 in 90 days, 41% of key queries covered by AI Overviews. CAC from SEO −42%, ROI 4.7×. 67 new mentions (DR>50), time to first render −38%, pipeline influenced by SEO +1.9 million PLN.