Gemini Advanced Marketing Solutions

Challenge

Our home services client thought that the parent pages for their plumbing, electrical, heating, and cooling services were too cluttered. They wanted to streamline the look of these pages and update them with new sections. Not only did our team need to make the layout more visually appealing, we also needed to provide a better user experience.

Solution

To improve service page performance, we executed a full-scale redesign and content optimization strategy. This included mapping a more intuitive content flow, developing a new page template, and aligning SEO and content efforts. We conducted keyword research, audited existing content, and created new, high-intent copy. Key features like a service request form, updated testimonials, coupons, and FAQs were added. The result: a more engaging, search-optimized experience built to convert.

Result

The new service page template streamlined content creation and gave the Organic Search team greater flexibility while preserving brand consistency. Within three months, we saw strong performance gains. Organic traffic increased by 56% on the electrical page, 40% on drain cleaning, and 22% on heating. Form submissions rose sharply—600% on the electrical page, 100% on heating, and 25% on cooling. New keyword rankings also emerged, with five for drain cleaning and three for heating.

Challenge

Northland’s website offered quality fishing gear but lacked user-friendly navigation, especially for beginners. They aimed to guide all anglers to the right lures and boost conversions once on product pages. Additionally, they wanted a more personal, interactive way to showcase their fishing expertise beyond blogs and videos. The goal was to turn Northlandtackle.com into a trusted, frequently visited hub for sport fishers.

Solution

To enhance Northland’s site, we built a custom AI chatbot trained on fish species, techniques, lure specs, and topography. It guides users to the right products and offers trip-specific advice like species location and best fishing times. Using Gemini, we scraped and trained on site content, refining the bot through a brief trial. Within three months, we launched a smart, helpful chatbot that improved both user experience and conversions.

Result

The Tacklebot quickly proved its worth with higher engagement, more first-time conversions, and increased sales. Users enjoyed interacting with it—some even tested it for fun. Key results included: an 84.6% higher conversion rate among bot users, 50% of new customers used the bot to complete purchases, and bot-guided purchases were 80.73% higher in value.

Challenge

Metro Garage Door reached out to us after facing some challenges with their previous marketing agency. Although they had recently launched a new website, they hadn’t yet seen the growth in traffic or improved rankings they were hoping for. Their SEO efforts, including targeting multiple lucrative suburban markets, had not translated into more business.

Solution

To boost Metro Garage Door’s organic search performance, we executed a multi-faceted SEO strategy. This included a full technical site audit, content and keyword analysis, and optimization of key pages. We improved site health, addressed duplicate content, implemented schema markup, and created targeted blog content. These efforts elevated rankings, increased visibility, and drove more qualified organic traffic to the site.

Result

Our strategy delivered fast, measurable improvements. Site health rose from 88% to 96%, ensuring better crawlability and visibility. Ranking keywords grew by 168%, from 1,288 to 3,457, driving increased visibility in search results. Organic traffic rose 59% year-over-year, with top-performing pages leading the way. Most importantly, monthly organic leads jumped from 50 to 130, with a 97% YoY increase in November 2024 alone—proving real business growth.