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Havas

Havas

More traffic, more conversions, more value.
5

Milan, Lombardy, Italy

50-249

1835

Open agency’s LinkedIn

SEO that intercepts, SEA that accelerates, CRO that transforms, Analytics that guides.

At Havas we build high-performance digital paths, where each discipline works in synergy to maximize concrete results.

SEO & SEA

We optimize visibility on search engines with customized SEO strategies, designed to intercept the user's intent and consolidate organic presence over time. We support high-impact SEA campaigns, to monitor strategic keywords and generate immediate qualified traffic, with constant control over budget, quality and performance.

CRO & UX Optimization

Traffic is only valuable if it converts. That's why our CRO team analyzes user behavior, identifies bottlenecks, and activates A/B tests, heatmaps, and user journey analysis to optimize every step of the funnel. The result? More conversions, less waste.

Analytics & Insight

Every choice is driven by data. We use advanced analytics to read, measure and anticipate. We monitor the performance of each touchpoint in real time, we track the impacts of SEO and paid activities, we evaluate user behavior to optimize each investment.

 

An integrated method, a single vision

We work as a single multidisciplinary team: we share data, insights and objectives to build fluid, coherent and always business-oriented strategies. Visibility, conversions and real results are not three different objectives. They are the same story, written by many hands.

 

A global network, an international reach

Thanks to the collaboration with the agencies of the Havas network, we can support digital projects on an international scale, maintaining strategic coherence and local adaptation.

We operate in several languages, including: Italian, English, Dutch, French, German, Portuguese, Danish, Swedish, Indonesian, Hindi, Chinese, Lithuanian and Spanish.

We are part of Havas, one of the world's leading communications groups founded in Paris in 1835, we operate in over 100 markets with nearly 23,000 professionals.

Our mission is one: to make a meaningful difference for brands, companies and people. With the integrated operating model Converged , we combine skills, technologies and real-time data to offer customized, scalable and optimized marketing solutions for every need.

Budget per project
Starting from $5,000
Project duration
  • Any
Geographic focus
  • Italy
Languages
  • English
  • Italian
Success stories

Challenge

Improve the positioning of the Korean automotive brand's website for searches performed by customers in the After-Sale phase, increase the organic visibility of the site pages, increase organic traffic and ultimately conversions for After Sales services and products.

Solution

We analyzed the target's searches in the Italian market on Google related to the brand's after-sales services and products, identifying needs and requirements. We cross-referenced the results of this analysis with the analysis of the contents and performance of the site pages dedicated to After-Sales services and products, highlighting the opportunities for optimizing the site to meet the target's needs, overcoming frenemies and competitors.

Result

+0.88 average organic position of the site for the panel of identified target searches, which reached 1.38 - +8.77% organic traffic to the After-Sales section of the site in the first three months since the go-live of the changes

Challenge

Increase the consideration of a 100% Italian fruit and vegetable brand, in Italy and abroad - Increase positioning for Italian, English and German target searches - Improve the overall organic visibility of the brand and the website - Increase organic traffic to the site from the target audience

Solution

Optimize the showcase site and make it usable for both the end consumer and the B2B target, both Italian and foreign, through a technical and content audit to highlight opportunities for improving the site and its contents and optimizing the product pages to intercept generic product searches

Result

+ 104% of clicks from generic searches YoY - + 74% total organic clicks from Italy - + 79% total organic clicks from Germany - + 79% total organic clicks from Austria

Challenge

Improve overall organic visibility and organic traffic to the site; avoid traffic losses during and after the migration; increase the number of results in position 0 of the website; improve organic visibility for the selected target keywords by +5%; increase the number of organic clicks by +20% and increase organic sessions by +23%. In synergy between SEO and paid digital media: optimize investments and cost per conversion.

Solution

Content and technical optimizations; website and subdomain migration; optimization of 20+ transactional pages; creation of 30+ pages with SEO optimization. Off-page SEO campaign on 7 optimized landing pages and publication of 44 contents with dofollow links.

Result

ONSITE RESULTS: +23% organic clicks after migration, 25+ results in position 0. OFFSITE RESULTS: +30% clicks from targeted searches, +35% organic sessions and +1% organic visibility. PAID RESULTS: +128% conversions in the TikTok Ads campaign for SEO optimized pages compared to non-optimized and conversion-only pages. -27% CPA on Google Ads DSA campaigns on SEO optimized pages compared to traditional SEA campaigns targeting conversion widgets.

Our clients
Milan, Lombardy, Italy agency Havas helped Mabina Gioielli grow their business with SEO and digital marketing
Milan, Lombardy, Italy agency Havas helped Almaverde Bio grow their business with SEO and digital marketing
Milan, Lombardy, Italy agency Havas helped Cooper grow their business with SEO and digital marketing
Milan, Lombardy, Italy agency Havas helped Boiron grow their business with SEO and digital marketing
Milan, Lombardy, Italy agency Havas helped Hyundai grow their business with SEO and digital marketing
Milan, Lombardy, Italy agency Havas helped Eataly grow their business with SEO and digital marketing
Our awards
Milan, Lombardy, Italy agency Havas wins Google Partner award
Milan, Lombardy, Italy agency Havas wins Google Ads Certified Professional award
Milan, Lombardy, Italy agency Havas wins Google Analytics 4 Certified Professional award

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