HeySquad

Challenge

Two reception venues in the province of Liège, reliant on booking platforms and word of mouth. Decisions were made instinctively, without a clear understanding of the return on investment for each euro of advertising. The goal wasn't to improve search engine optimization, but to build a comprehensive customer acquisition strategy and demonstrate profitability.

Solution

Six disciplines handled by the same team, all on a single invoice: strategy, paid acquisition, SEO and content, tracking and measurement, conversion, and marketing automation. Server-side tracking to reflect the true value of bookings in advertising algorithms. Redesign of the quote request process. Monthly monitoring based on gross margin rather than click volume.

Result

A 3.6x increase in website traffic in the first year. A 58% increase in qualified leads in the second. The partnership has been ongoing for 30 months without interruption. Team-building activities are now sold throughout Belgium, not just around Liège, and decisions are based on gross margin.

Challenge

A group of six brands spread across Belgium, France, and Switzerland, each with its own website, e-shop, and measurement system. Fragmented data, conversion values that weren't being captured by advertising algorithms, and content production that took entire days for each campaign.

Solution

The six entities were consolidated under a single platform: server-side tracking, reporting of actual conversion value, and automation linking e-shops to the email database. Internal tools were implemented to streamline multilingual editorial production without compromising each brand's unique voice.

Result

+22% conversion value retrieved and fed back into the algorithms. -80% production time on campaigns, i.e. approximately 14 hours reduced to 2. Six brands managed in parallel across three countries, by the same team of three people.

Challenge

A brand new website, a niche product, and no incoming digital leads. The commercial vehicle outfitting market in Belgium relies heavily on word of mouth: one tradesperson calls another. The website played no role in this process. No tracking, no advertising, no lead generation funnel behind the form.

Solution

Building the complete digital acquisition in parallel with word of mouth: referencing on the seven vehicle types, advertising campaigns, connected end-to-end measurement, and synchronization of leads with the ERP to track what each request actually becomes.

Result

397 qualified leads accumulated over 30 months. 25x increase for keywords indexed in Belgium. 17% more leads in 2025 compared to 2024, with a constant advertising budget, therefore no additional cost. Digital has become the primary source of inquiries, surpassing word of mouth.