Hot Dog Marketing

Challenge

The Law Office of Ryan Deck approached Hot Dog Marketing with interest in growing their social media and establishing brand awareness to become a trusted local source in Williamson County for criminal defense. The client began with almost no social presence.

Solution

Hot Dog Marketing determined a strategy to increase brand awareness that fit within the budget and goals of The Law Office of Ryan Deck. The solution was to establish stronger local brand awareness through social media and social advertising campaigns with a crucial focus on video marketing.

Result

After working on the account for 11 months, 6,802 new users visited The Law Offices of Ryan Deck website. Our partnership began in September of 2021 where there is a sudden spike in website traffic. There was 12% growth on the client’s social media accounts in just a few months.

Challenge

Trellis Strategies faced the challenge of establishing a new digital brand presence after years of successful internal communications. The organization had been effective in its support and research activities but could not clearly communicate its value externally. With a newly launched brand and limited internal marketing resources, Trellis Strategies needed a partner who understood the intricacies of their industry and could provide consistent, high-quality support.

Solution

Their goals included: Building a cohesive digital brand that effectively communicates its mission. Developing a user-friendly, accurate website to support student borrowers and educational institutions. Supporting ongoing marketing through timely social media content, web copy, and event promotions.

Result

Website traffic has increased by 86% since the launch of the newly branded website. Trellis has successfully communicated its mission externally, a challenge it had previously struggled with. The website supports Trellis Strategies’ events, webinars, and communications efforts. Hot Dog Marketing’s efficient project management system allows Trellis to handle last-minute marketing needs with ease, meeting deadlines for event promotion, copywriting, and social media content.