Human Element

Challenge

NoIR Insight came to us for help upgrading their eCommerce platform and improving site functionality. They were managing two different websites for two different audiences, which was inefficient. They needed to build an experience that made customers feel confident about their product selection.

Solution

We combined the two sites into one, upgraded their Magento instance, and built an interactive tool that allowed customers to order products without having to call customer service for assistance. Services provided included strategic consulting, technical SEO, UX/UI design, and the platform upgrade.

Result

65% increase in average time consumers spend on the site 37% increase in pages per session 68% increase in conversion rate

Challenge

Judson Senior Living came to Human Element seeking help with maintaining its WordPress site, Google Ad campaigns, and social media presence. At the time, they mainly wanted a team that could “keep the lights on.” But the relationship quickly deepened and evolved as the Human Element team got to work.

Solution

Human Element’s engagement took a consultative approach when we realized that results from Judson’s digital efforts could be much more robust. We saw that there were ways to optimize Google Ads spending, optimize the content on the website for better SEO results and conversions, and discovered opportunities for improving the look and feel of the website and growing the social media presence. In the same way that Judson creates individualized plans for its residents, Human Element strategized wi

Result

Since we began working together, we’ve seen improvements in these key metrics: The conversion rate for the same time period YoY nearly doubled: 0.58% to 1.08% Site engagement: increased by 30% Bounce rate: reduced by 30% Rate of organic user engagement: increased by 30% Google Ads results: Impressions: increased by 22% Clicks: increased by 99% Conversion: increased by 103% Cost of conversions: decreased 16% Social media results: Profile visits: increased by 37% on Facebook and 67% on Instagram

Challenge

Duallane Truck Parts, part of a larger, family-owned conglomerate of businesses serving the trucking industry, launched a brand new eCommerce site in September 2023. The site was built on Adobe Commerce (Magento) by Human Element. As a new brand and website, Duallane had aggressive growth goals for after launch. In 2024, they engaged Human Element to assist with driving traffic to the site and growing sales.

Solution

- eCommerce platform build on Adobe Commerce (Magento) - Product page SEO optimizations - Established Google Shopping presence - Custom ERP integration with Adobe Commerce (Magento) - Extended core Adobe Commerce (Magento) functionality

Result

With the establishment of Google Merchant Center product listings, KPIs in Q4 2024 strongly outpaced Q3 2024: online revenue increased 264%, average user conversion rate increased 20%, and the total number of users visiting the site increased 196%. In 2025, the continued growth results – comparing Jan ‘24 to Jan ‘25 – are already impressive: 257% increase in revenue, 43% increase in user conversion rate, and a 38% increase in total users.