iFactory

iFactory is a digital agency specializing in search visibility and content strategy for colleges, universities, and mission-driven organizations. With nearly two decades of experience in higher education, we help institutions build websites that perform—in traditional search, in AI-powered discovery, and in the moments that matter most for enrollment and engagement.

SEO Built for Higher Ed Realities

Higher education SEO isn't the same as commercial SEO. Program pages compete with aggregators. Content ownership is fragmented across departments. And the stakes are high.

iFactory brings deep sector expertise to technical SEO audits, keyword and entity research, site architecture, and on-page optimization. We understand the content structures that work for academic programs, the search intent behind prospective student queries, and how to build organic visibility that translates to inquiries and applications.

As AI reshapes how prospective students discover institutions, iFactory has developed specialized expertise in Generative Engine Optimization—preparing websites to be understood, trusted, and cited by AI search systems like Google AI Overviews, Perplexity, and ChatGPT.

Our GEO approach includes entity-first content strategy, structured data implementation, and content architecture designed for both human readers and the large language models increasingly mediating institutional discovery. We help clients move from optimizing for rankings to optimizing for relevance—creating content that AI systems can confidently surface and cite.

iFactory's content strategy services address the real challenges: governance structures that clarify ownership, content audits that identify what to keep and what to retire, and editorial frameworks that help institutions speak with authentic, consistent voices across programs and audiences.

We also help clients create story-driven outcomes content—the kind of specific, student-centered pages that perform well in both traditional and AI search while actually connecting with prospective students.

Full-Service Digital Partnership

Beyond SEO and content, iFactory offers research, UX design, and web development—all integrated into a process built for the realities of institutional decision-making. We're a long-term partner, not a launch-and-leave vendor.

For higher ed and nonprofit marketing leaders navigating the shift to AI-influenced search, iFactory offers the sector fluency and strategic depth to build visibility that lasts.