Inetasia

Challenge

Charoen Pokphand Foods (CPF), the "Kitchen of the World," needed to enhance its online competitive edge. The primary goal was to drive high-quality, targeted organic traffic to the CPF Worldwide website to ensure vital content—such as sustainability initiatives, annual reports, and investor information—was being reached. The key KPI was increasing the consumption and download of these materials by a relevant global audience through improved search visibility.

Solution

Inetasia utilized the Campaign Sherpa SEO Audit to establish a performance benchmark (starting score: 52/100). Our multilingual team executed a strategic roadmap that included fixing critical SEO deficiencies, optimizing page title lengths, and building high-quality external backlinks. By adhering to SEO best practices, we implemented a data-driven strategy designed to improve site health and authority, specifically targeting organic growth for CPF’s diverse, multilingual content.

Result

The strategy delivered significant growth across all key metrics by September 2020: SEO Health: The benchmark score rose from 52 to 82/100 (a 30-point increase). Organic Traffic: Achieved a 52% year-over-year (YOY) increase in organic search visitors. Engagement: A 45% increase in sitewide PDF downloads from organic visitors, proving that the new traffic was highly targeted and relevant to CPF’s investor and sustainability goals.