Jose Angelo Studios (JAS Agency)

Challenge

The challenge was to find an innovative way to engage Quizlet’s core demographic of college students on YouTube. After researching popular trends, we identified that study music, specifically “lofi” music, was frequently used by students during their study sessions. Quizlet wanted to connect with students in a meaningful way by becoming a part of their study experience and helping them focus through curated content.

Solution

We identified lo-fi music's popularity among students through YouTube trend analysis. We created six animated videos featuring diverse student characters in cozy study environments, paired with calming lo-fi music. Working with professional animators and music producers, we crafted distraction-free content that promoted focus while subtly integrating Quizlet's brand. The series was amplified through email newsletters, boosting engagement and click-through rates across platforms.

Result

The lo-fi video series generated 521,000 YouTube views and 3,000+ comments, with students worldwide praising how the music improved focus and reduced anxiety. The videos drove 40,000 new visitors to Quizlet's website and became their best-performing content ever. The series significantly boosted email campaign click-through rates and enhanced brand visibility. Students expressed deep gratitude, noting the videos transformed their study sessions and helped them succeed academically.

Challenge

Quizlet users were turning to YouTube for product guidance, but user-generated content was often inaccurate and misleading, damaging the brand's image. Quizlet needed to establish itself as the official voice on YouTube. Our keyword research revealed high search volume for queries like "How to Use Quizlet for Beginners" and "Quizlet Subscription Review," presenting an opportunity to fill the content gap with accurate, branded tutorials that would educate users and restore brand authority.

Solution

We identified top search queries through keyword research, including "Quizlet Tutorial for Beginners" and "Quizlet Subscription Benefits." Partnering with power users and product experts, we created step-by-step tutorials featuring screen recordings and demos for all skill levels. Videos covered new features, FAQs, and onboarding. We optimized content for YouTube SEO to rank for branded searches, ensuring Quizlet controlled its narrative while engaging viewers and driving upgrades.

Result

The tutorial series generated 180,000 YouTube views and drove 30,000 new visitors to Quizlet's website, significantly boosting user engagement and product understanding. Quizlet ranked #1 for key branded searches including "Quizlet Tutorial," "Quizlet Tutorial for Beginners," and "Quizlet Subscription Benefits." Over 12 months, the tutorials acquired 24,423 new users with a 13% paid conversion rate, demonstrating exceptional effectiveness in driving subscriptions and revenue growth.

Challenge

Forbes faced low YouTube visibility and inconsistent video performance despite producing high-quality content. Videos weren't reaching their potential in search rankings due to missing optimizations in titles, descriptions, and tags. Without an editorial calendar or keyword strategy, irregular content themes impacted discoverability. Forbes needed a scalable SEO strategy tailored to YouTube's algorithm to maximize their existing video library and optimize future releases for sustained growth.

Solution

We conducted keyword research uncovering trending topics and long-tail keywords for Forbes' audience. We developed a monthly editorial calendar aligned with industry trends and identified content gaps to position Forbes ahead of competitors. We established SEO best practices for titles, descriptions, tags, and thumbnails, created an optimization checklist, trained the content team on SEO workflows, and recommended playlist strategies to maximize engagement and discoverability.

Result

We increased monthly organic views by 75% within six months and boosted subscriber growth by 40% year-over-year. Forbes achieved top 3 rankings for terms like "entrepreneurship tips," "business advice," and "investing strategies." Videos consistently appear in YouTube's Suggested Videos section. Average watch time grew by 25%. We created a sustainable SEO framework that continues driving traffic and subscriber growth month-over-month, reestablishing Forbes' presence on YouTube.