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Perth, Western Australia, Australia
10-49
2016
At Pathfinder Marketing, we specialise in driving scalable business growth through performance-first strategies that deliver measurable results. Our award-winning team excels in SEO, Google Ads, Meta Ads, Social Media Marketing, and CRM implementations. Recently recognised with the Best APAC SEO Campaign at the 2025 Global Search Awards, we are committed to helping businesses of all sizes achieve sustainable growth.
Why Work with Pathfinder Marketing?
Our Services
Our Clients
We work with businesses of all sizes, from small start-ups to large eCommerce brands, SaaS companies, and service-based businesses. Whether you're looking to improve your search performance, grow your customer base, or optimise your sales funnels, we have the expertise to help you succeed.
Partner with Us
At Pathfinder Marketing, we are dedicated to helping your business grow through targeted, data-driven marketing strategies. From local businesses to large enterprises, we deliver strategies that actually move the needle and scale your business.
Ready to scale? Let’s work together to achieve your marketing goals.
$3,000
2021
12 months
Challenge
Byron Bay Gifts had a strong brand and steady word of mouth, but their organic search presence was thin. They ranked inconsistently for core gifting, hamper, and occasion based keywords, and seasonality created volatility in traffic and revenue. They needed stable, scalable organic performance that reduced their reliance on paid media and drove predictable ecommerce sales year round.
Solution
Our SEO campaign was focused on reworking their category and product page structure, consolidating thin pages, optimising internal linking, and refreshing all major commercial landing pages. We targeted high intent keywords, aligned content with seasonal demand spikes, and improved crawl efficiency to surface their highest converting SKUs. Our ongoing optimisation, focus on technical fixes, content expansion, and authority building helped to drive results for highly competitive terms.
Result
They recorded a 50% increase in revenue from SEO and an 83% lift in organic traffic, backed by stronger rankings across gifting, hamper, and seasonal search terms. Page performance improved across all categories, which helped stabilise and grow organic sales while reducing reliance on paid search. The growth pushed revenue to new levels, to the point where the owner paused additional marketing spend because demand was outpacing fulfilment capacity.
$1,500
2023
12 months
Challenge
Little Shop of Happiness, a local gift hamper business, struggled to break into the competitive national market and faced challenges with limited staff, a small online presence, and reliance on traditional SEO methods. They needed a cost-effective solution to rapidly scale and drive growth.
Solution
Pathfinder Marketing restructured the entire digital presence of Little Shop of Happiness, expanding from fewer than 10 category pages to over 20 targeted segments across Australian capital cities and regional centres. The strategy focused on geo-expansion, intent-based segmentation, and technical SEO optimisation. Pathfinder also utilised AI-powered tools for product categorisation and content creation, leveraging automation systems to accelerate the process and optimise efficiency.
Result
The campaign led to a remarkable 12.75x return on investment with no paid media spend, 27% organic traffic growth within the first three months, and a successful transformation of the business from a small local operation to a seven-figure eCommerce powerhouse. The business expanded its staff from 0 to 4, launched a new warehouse and delivery fleet, and recorded its first $1M+ year in revenue.
$3,500
2019
12 months
Challenge
BudgetNet was a fast growing NDIS Plan Management provider that relied heavily on paid search, referrals, and word of mouth. As competitors scaled up their digital presence, paid search costs rose and returns started to erode. They had almost no organic footprint, no rankings for high intent NDIS queries, and no sustainable acquisition channel outside paid media.
Solution
We built a full SEO engine from the ground up. This included a complete technical rebuild, local SEO structure, targeted service page expansions, and a high authority content program focused on high intent NDIS keywords. Paid search was used initially to keep leads flowing while SEO gained traction. By month 6, organic performance began to surge, with consistent link acquisition, on page optimisation, and structural improvements drove a high volume of leads from highly competitive terms.
Result
Within the first six weeks they secured 94 top three rankings for high intent NDIS queries. Organic traffic lifted 64.22 percent in the first month and grew to a 35x surge overall. As the campaign matured, SEO delivered 146 organic leads per month and after 6 months, ROI from SEO exploded to 3500/month in traffic. The compounding SEO growth reshaped the business, strengthened their market position, and ultimately contributed to BudgetNet being acquired by NIB.
We’ve been working with Pathfinder Marketing, and the results have been incredible. They completely revamped our website, giving it a fresh, professional look that truly reflects the quality of service we provide at Kate King Legal. They also built a highly effective Google Ads lead generation system that has massively increased the number of leads coming through. Not only that, but thanks to their SEO expertise, we’re now ranking in the top 5 for our most important keywords, which has made a huge difference in our online visibility.
I first met Dave Toby from Perth Digital marketing agency Pathfinder Marketing soon after covid. Shortly after that, I started to meet co-founder Mitchell Kelly, and other members of their team. What impressed me initially is their focus on actual, measurable results, and using the right digital marketing channels for each organisation, their target market/s and goals. Since that first meeting, Pathfinder have continued to impress me with their approach, focus, and their people as we have collaborated on introductions, partnerships, events, and, in 2025, we appointed them as Digital marketing partners of Dapth. For Dapth, Pathfinder are proving their value with awesome growth in our organic performance. I recommend and endorse Dave, Mitch and the Pathfinder team without reservation.
We’ve been working with Pathfinder Marketing to run all of our lead generation campaigns across Facebook, and the results have been fantastic. The team not only handles all of our ad design and creative but also built and set up our HubSpot CRM, which has made managing enquiries so much easier. They’re professional, responsive, and always focused on performance.
It's been amazing working with the Pathfinder team over the past nearly 12 months. They helped us figure out how to track ROI for our ads, even with the complexity of ticket sales happening on third-party sites. Their help in developing our strategy for Facebook and Google Ads has also been huge to us scaling up ticket sales. More recently, they handled our migration to Klaviyo for our email marketing which has been super helpful in making our campaigns more streamlined and effective.
Have worked with Mitch, Mau & the Pathfinder team for almost a year now. With the previous agency, we had no real way of tracking ROI from our ads, but they sorted our Google Analytics so we can see exactly what's working and what marketing is driving revenue. Their work on our Google and Microsoft Ads, plus SEO, has been great and we've seen a noticeable uplift in performance. July was our best sales month ever!
Need more data before you can make a decision and reach out to an agency? Please share your thoughts and suggestions by dropping a line at agencies@semrush.com
Best Small SEO Agency 2025 - We’re Perth’s go-to agency for businesses looking to boost their digital marketing. Our expertise in SEO, paid ads, & branding drives growth & awareness.
Perth, Western Australia, Australia
Marketing Automation, Advertising +23
Ecommerce, Manufacturing +3
Starting from $2,500
Best Small SEO Agency 2024 - APAC Best Blog 2023 - Semrush We are a leading SEO & digital marketing agency based in Perth, helping businesses reach their full online potential through SEO services, web design, social media, and paid advertising.
Perth, Western Australia, Australia
Marketing Advice, Advertising +31
Healthcare & Hospital, Ecommerce +3
Starting from $1,000
Driving online growth through innovative strategy at Australia's leading full service digital marketing agency. Entirely local dedicated team growing businesses nationally. Are you ready to bring in new customers?
Perth, Western Australia, Australia
Advertising, SEO +20
Home Services, Ecommerce +3
Any
Specialising in fully customised digital solutions, Nomad Designs is a boutique agency bringing more than 20 years experience in digital marketing to the table. From strategy through to success, your business is in safe hands.
Mandurah, Western Australia, Australia +1
Marketing Advice, SEO +21
Ecommerce, Food & Beverages +3
Starting from $1,000
We are a boutique digital marketing agency working with small to medium-sized businesses focused on increasing online visibility, and therefore sales, through Search Engine Optimisation, Pay Per Click marketing, Social Media, and Content Creation.
Perth, Western Australia, Australia
Advertising, SEO +15
Home Services, Manufacturing +2
$0 - $2,500
Living Online is an accomplished digital marketing & web design agency, based in Perth, Western Australia. We help companies across the world harness the power of digital to achieve remarkable results through ROI-driven digital marketing & websites.
Perth, Western Australia, Australia
Marketing Advice, Marketing Automation +35
Fintech, Architecture +3
Starting from $1,000
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