Lead Craft

Challenge

The company approached our team after an unsuccessful collaboration with another agency. Previous marketing strategies had led to a sharp decline in search rankings, putting the business at risk.

Solution

Services SEO optimization Promotion of banking services websites Website promotion in Europe Industry Banking, finance Target Region 🇬🇧 UK

Result

Increase in Top Rankings: Over 500 keywords reached the top 1–3 positions, and more than 1,500 keywords ranked in the top 4–10. Over 18 months, more than half (51.5%) of the targeted commercial keywords reached the top 10, nearly a third (30%) broke into the top 5, and one-fifth (20%) secured positions in the top 3. These results reflect a 3x, 5x, and 7x growth compared to the initial metrics, respectively.

Challenge

The client approached us with two primary goals: to increase website traffic and attract more organic leads. Initially, they aimed to rank for high-volume, highly competitive search terms. However, this strategy would have been ineffective due to the site’s limitations. We proposed an alternative approach, which ultimately proved successful.

Solution

Services Provided International website promotion SEO optimization for auto service Topic Finance Target region 🇬🇧 UK

Result

9x Increase in Daily Traffic: Over eighteen months, daily visits grew from 155 to 1,424, while impressions increased from 9,327 to 45,972. 6x Growth in Commercial Search Traffic: In June 2021, the site generated 3,595 visits. By September 2022, this number rose to 21,604. Significant Improvement in Rankings: Approximately 500 target keywords reached top-3 positions, with over 1,500 keywords ranking in positions 4-10.

Challenge

A multifunctional health portal tailored for the US and Canada. The platform features an extensive catalog of medications and supplements, a directory of diseases, a pharmacy locator, and a blog with a wide range of health-related articles. With over 200,000 pages of content, the platform has quickly established itself as a leading resource in its niche, ranking among the top 10 health portals by organic traffic at the launch of the project.

Solution

Although the website was already among the top 10 most visited sites in its niche, it was still far from cracking the top 3—or even the top 5. The traffic gap between the site and the industry leaders was more than fivefold. The primary objective was to bridge this gap and secure a spot among the top 3 most trafficked healthcare platforms in the US and Canada. This project posed unique challenges due to the nature of its focus: healthcare and medicine.

Result

Key Results Increased traffic by 3.5x Traffic grew by 3.5x within a year. At the start of the project, the site received 100,000 visits per month. After one year, it reached 350,000 visits per month. Secured backlinks from 1,300 domains Initially, the site had backlinks from 400 domains. Our team increased this number by more than 3x, matching the backlink profile of competitors. Tripled informational traffic At the beginning of the project, blog articles accounted for 20% of all site visits. Af