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Magic

Magic

Transitioning Brands From Mad Men to Math Men
4.7

Melbourne, Victoria, Australia

10-49

2019

Magic is a digital lab that combines the powers of complex mathematics with a cutting edge digital marketing approach.

Utilising our own proprietary media-science methodology to address and solve profound marketing challenges, we enable brands to find the root-cause of user behaviour, not just the outcome.

We believe that those best equipped to manage millions of rows of BigData, disparate datasets and ever-complex publisher algorithms, the core fundamentals of any modern-day advertising platform, are those with backgrounds in data science and mathematics, not marketing suits or platform representatives.

Magic develops cutting-edge approaches to a broad number of marketing and business challenges; be it across media amplification, data interpretation, warehousing, attribution or CRM.

Mathematics

Magic leans into our own in-house mathematicians to build the data-origins for brands of all shapes and sizes; the precursor to any successful analysis.

Data Science

Magic's data science teams digest and interpret contextual data points into marketing outcomes that can be actioned and used by marketing teams.

Media

Once our mathematics is proven, and our data-connectors are established, Magic applies minute-by-minute optimisations to campaigns, at scale.

Experience the Magic difference

To understand more about what a partnership with Magic could look like, discuss an audit, or to simply find out more, send us a message and we’ll get back to you as soon as possible.

Client business size
Budget per project
$5,000 - 10,000
Project duration
  • More than 6 months
Geographic focus
  • Australia
Languages
  • English
Reviews

4.5

The average rating is based on reviews from both Google Maps and Semrush.
Max ONeill
on
Aug 3, 2025

Awesome place with great staff came here and ordered $101 of Pokémon cards I only had $100 in cash I asked the friendly lady who was completing my order if I could have a $1 discount she said “sorry I can’t it’s out of my hands” which I do not blame her for but seriously manager give your staff a bit of leeway on this sort of stuff would have made my experience loads better.

Tim
on
Jun 8, 2025

Just visited today in search of card sleeves for Star Realms. I wanted the perfect fit and potentially double sleeve them. Getting the right size is confusing because some printers cut the cards larger or smaller by a small margin. Adam the owner although not a Star realms player was unbelievably helpful. He actually gave me an inner sleeve and outer sleeve to test on my cards at home. What a legend! The other lady that worked there was also very pleasent and helpful. Although I didn't purchase anything I can highly recommend to do business here. They take care of the customer.

Aseel Bakoban
on
May 30, 2025

Best TCG store at Melbourne specially at CBD. The prices are reasonable if not the cheapest between the stores near by. The owner is incredibly friendly, engaging, and a blast to chat with, making every visit a delight :)

X Fandango
on
Jan 28, 2025

Awesome selection of dice, TTRPG books, and minis. We always come here when we go to Melbourne and always leave with a great set (or two or three) of new dice. Highly recommend!

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