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Maison MRKT

Maison MRKT

Scalable growth without compromising brand equity
4.8

New York, New York, United States

10-49

2014

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Maison MRKT is a New York performance marketing agency with deep expertise in fashion, beauty, fragrance, and luxury. Since 2014, we've driven over $1 billion in ecommerce GMV for brands including Carolina Herrera , Ulla Johnson, and D.S. & Durga.

What we do: paid social, paid search, creative optimization, CRM and lifecycle, creator commerce, and first party data management for premium and luxury ecommerce brands. Programs hold acquisition efficiency and brand equity to the same standard rather than trading one for the other.

Selected results, each published with full methodology on maisonmrkt.com: Carolina Herrera ROAS +84%. Michael Stars ROAS +200%. Lacoste CPA -34% on TikTok holiday acquisition. Biography ecommerce net revenue +208%. 12th Tribe TikTok Shop GMV +762% through creator commerce. D.S. & Durga new customer revenue +55% year over year. SIMKHAI 6.6x ROAS with Shopify Audiences, documented in a case study published by Shopify.

Partners: inaugural class of Facebook Marketing Partners for Agencies and a Meta Business Partner today. Google Partner, Shopify Plus Partner, Pinterest Partner, and an early adopter of Shopify Audiences.

Recognition: The New York Times, WWD, Adweek, BBC, BeautyMatter, i-D, and Daily Front Row.

How we work: engagements begin with a performance audit across paid media, first party data, and creative output, which becomes the activation plan: cross channel strategy, budget allocation, and the targets that define success. Split and lift testing is built into every media plan. Measurement is integrated rather than bolted on, with custom live dashboards, attribution modeling, media mix modeling, customer lifetime value analytics, and cohort analysis supporting ongoing optimization. Programs are built for founders and CMOs at premium and luxury price points who want acquisition measured against revenue and lifetime value rather than impressions. Scalable growth without compromising brand equity.

Founded in 2014 by brothers Matthew and Lexi Nastos.

Headquartered at 377 Park Avenue South, New York.

Client business size
Budget per project
$5,000 - 10,000
Project duration
  • More than 6 months
Geographic focus
  • United Kingdom
  • United States
  • Australia
Languages
  • English
Success stories

Challenge

A heritage luxury fashion house needed runway moment demand converted into ecommerce revenue without diluting couture brand equity. The brief was Buy Now, Wear Now immediacy: paid acquisition that could move at the speed of collection drops while respecting the codes of a luxury house.

Solution

Maison MRKT ran paid social, paid search, creative optimization, and first party data management. The acquisition program was rebuilt around creative testing tied to collection drops, audience segmentation from first party data, and channel level efficiency targets. Scope was paid media and creative.

Result

Return on ad spend increased 84%. Full methodology is published at maisonmrkt.com, part of the agency's practice of documenting outcomes with named sources.

Challenge

The fashion label SIMKHAI wanted to scale paid social acquisition efficiently as first party audience data became the industry's post cookie foundation. The goal was reaching high intent audiences without inflating acquisition costs.

Solution

As an early adopter of Shopify Audiences, Maison MRKT paired the product's first party audience data with its paid social program, integrating audience building directly into the media buying workflow. Maison MRKT is a Shopify Plus Partner.

Result

6.6x return on ad spend, documented in a case study published by Shopify's own team rather than agency reported: "SIMKHAI and Maison MRKT deliver 6.6x return on ad spend with Shopify Audiences."

Challenge

The festival fashion brand 12th Tribe was entering TikTok Shop, a new commerce channel with no established playbook. Treating it as another ad placement would have missed the channel's affiliate driven, creator native mechanics.

Solution

Maison MRKT built an affiliate driven creator commerce program: sourcing and managing the creator network, running the affiliate and commission infrastructure, and connecting authentic creator content to measurable revenue. The channel was built as a commerce system, not a media placement.

Result

TikTok Shop GMV grew 762%, the agency's flagship creator commerce outcome.

Our clients
New York, New York, United States agency Maison MRKT helped Carolina Herrera grow their business with SEO and digital marketing
New York, New York, United States agency Maison MRKT helped J. Lindberg grow their business with SEO and digital marketing
New York, New York, United States agency Maison MRKT helped Irene Neuwirth grow their business with SEO and digital marketing
New York, New York, United States agency Maison MRKT helped Ulla Johnson grow their business with SEO and digital marketing
New York, New York, United States agency Maison MRKT helped AREA grow their business with SEO and digital marketing
New York, New York, United States agency Maison MRKT helped Lacoste grow their business with SEO and digital marketing

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