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Melbourne, Victoria, Australia
50-249
2012
$4,000
2020
9 months
Challenge
Migrate SEO value to Magento with minimal traffic impact and achieve 100% non-branded keyword growth
Solution
The Block Shop went from ranking for 2059 keywords on Google’s first page in November 2019 to 5300+ keywords in August 2020 - the highest ever pre-show non-branded keyword growth & exposure. The growth continued to 6200+ keywords in November 2020, at the time of writing.
Result
240% organic revenue growth Throughout the campaign, the new platform & strategy achieved pre-show organic channel growth of 180% in transactions and 240% in revenue. This positioned The Block Shop to capitalize on the surge of traffic during the TV show and new non-branded customer acquisition
$4,000
2021
12 months
Challenge
Our challenge included increasing the SEO profile of a website that already had strong organic positions, in an industry heavily dominated by large corporate owned camping stores with huge marketing budgets.
Solution
- Extensive mapping of website categories - Massive URL & category restructure - Implementing targeted metadata based on market research - Link outreach for supporting on site work - Hard coding of sidebar subcategories on desktop and mobile - Enhanced crawling and indexability - Monthly audits
Result
- Increased 1st Page keywords from 7200 to 9500+ - 2x High volume keywords to 1000+ - 30% growth in users & sessions YoY
$6,500
2019
24 months
Challenge
The client were heavily dependent on Ebay for their online sales and growing their organic search channel was a priority. They had very little branded presence in a market dominated by brands for decades. There were some minor rankings when we started, it was basically from 0.
Solution
- Extensive category segmentation by category, make and model - URL restructure | Custom menu - Product description consistency - Clear product naming & url convention - Star ratings on search at product and category level - Ongoing consulting for branded organic growth
Result
Over 2 years 10x Revenue (Business wide) most early on sales were eBay 16x Website Traffic 15x Growth in Sessions 1000+ rankings in Vehicle Make & Model keywords
Need more data before you can make a decision and reach out to an agency? Please share your thoughts and suggestions by dropping a line at agencies@semrush.com
Think of us as your in-house growth partner; focused on building, scaling, and elevating your brand. We are a boutique agency with a broad service offering that focuses on impactful digital strategies.
Melbourne, Victoria, Australia
Advertising, Social Media Marketing +7
Ecommerce, Real Estate +1
Starting from $5,000
80/20 Digital specialises in lead generation for service-based businesses. Our multi-award winning agency takes a strategy-first, data-driven approach, ensuring your business can grow profitably, predictably and sustainably.
Melbourne, Victoria, Australia
Marketing Advice, Amazon Marketing +61
Home Services, Insurance +29
$1,000 - $2,500
Our team specialises in SEO, Web Design, Google Adwords, Facebook and Instagram advertising, WordPress/Woocommerce, Shopify and more. With over 20 years of experience, we have seen major changes in how the Internet works. It’s our job to keep up
Melbourne, Victoria, Australia
SEO, Web Development +5
Healthcare & Hospital, Construction +1
Starting from $1,000
We’re a full-service digital marketing agency looking for brands that are ready to take the next big step! 🚀 We offer Paid Ads, SEO, Social, Website and Creative.
Melbourne, Victoria, Australia
Marketing Advice, Public Relations +46
Home Services, Insurance +19
Starting from $2,500
Success isn’t a guess, it’s a strategy. Xugar is a digital marketing agency in Melbourne crafting data-driven SEO, PPC, web development, social media & photography. Award-winning results and transparent growth. Let’s build your future together.
Melbourne, Victoria, Australia
Advertising, SEO +5
Ecommerce, Legal Services +1
Starting from $1,000
Work directly with SEO and Google Ads experts determined to supercharge your business. Scale your business sustainably through tailored SEO, Google Ads and Social Ads strategies that turn traffic into $$$.
Melbourne, Victoria, Australia
Advertising, SEO +6
Ecommerce, B2B Services +1
Starting from $1,000
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