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Des Moines, Iowa, United States
10-49
1975
$12,000
2024
12 months
Challenge
A $4B+ community bank in East and Central Texas suspected it was falling behind digitally. Mills Marketing assessed their website, SEO, and user experience. Findings revealed low organic rankings, high abandonment rates, and an outdated CMS. The site’s performance suffered due to outdated code and other key issues.
Solution
To support SEO and user experience, Mills partnered with a web developer to create a streamlined, customer-focused sitemap. Our team built wireframes and workflows for a more visual, intuitive site that drives acquisition. SEO-driven tactics included improved mobile navigation, better content organization, clearer calls to action, and cross-promotion areas to guide users through their journey and boost search visibility.
Result
The response from the new website surpassed expectations with an 837% increase in organic search traffic in just one year. Our client also saw a 13.8% increase in sessions per user, and a 38.6% increase in total site traffic. This growth helped this client surpass their primary competitor in total site traffic, leading them to become the market leader in total traffic growth.
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Founded in 1980, Strategic America is an ESOP-owned marketing agency based in West Des Moines, IA. We serve clients across North America with online/ offline marketing and communication needs.
Des Moines, Iowa, United States
SEO, Web Development +6
Home Services, Healthcare & Hospital +1
Starting from $2,500
The Magnificent Lead Machine supports the generation, nurturing, appointment setting, closing, charging, and ROI evaluation of leads and their sources.
Des Moines, Iowa, United States
Marketing Advice, Marketing Automation +23
Consumer Goods
Starting from $2,500
SEO, paid ads, and marketing experts with CDMP & PCM certifications. We craft data-driven strategies, leveraging top tools and skills to deliver results and drive client growth in competitive markets.
Des Moines, Iowa, United States
Advertising, SEO +7
Ecommerce, Agriculture +1
$1,000 - $2,500
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