Mktideas Agency

Challenge

Several of our hospitality clients—including Baja Club Hotel, Círculo Mexicano, and Terrestre Hotel—were struggling with limited search engine visibility, despite offering distinctive, design-forward experiences. The challenge was to significantly boost organic presence in highly competitive international markets, without relying heavily on paid media.

Solution

We leveraged SEMrush as our core tool to perform in-depth technical SEO audits, keyword research, and competitive analysis. Our strategy included restructuring website architecture, optimizing underperforming content, and launching new SEO-driven sections such as “Experiences” and “Location Highlights,” supported by evergreen blog content tailored to high-intent search behavior.

Result

Within 6 months, we achieved: A 180% average increase in organic traffic Top 3 Google rankings for key terms like “boutique hotel in La Paz” and “design hotels in Mexico City” A 30% reduction in dependency on paid search Over 200 qualified leads generated per brand through organic channels

Challenge

Viceroy Residences Los Cabos aimed to strengthen its position in the ultra-luxury real estate segment, targeting affluent buyers from the U.S. and Canada. Despite the prestige of the Viceroy brand, its digital visibility for key real estate searches in Los Cabos was limited, and the site lacked SEO structure to capture high-intent international leads.

Solution

We conducted a full SEO audit and used SEMrush to identify content gaps, technical issues, and untapped keyword opportunities. We optimized core pages with geo-targeted and intent-rich keywords like “luxury beachfront residences in Cabo” and “Viceroy branded real estate Mexico.” We also created long-form content focused on lifestyle, investment opportunities, and the Viceroy experience in Cabo, paired with visual storytelling and on-page enhancements such as schema markup for listings.

Result

+200% increase in organic traffic in under 5 months Top 3 Google rankings for competitive terms like “Cabo luxury residences” and “Viceroy real estate” 70+ high-quality leads from SEO-driven traffic 3 sales inquiries directly attributed to organic blog content Enhanced domain authority through backlink strategy with premium travel and architecture sites

Challenge

Four Seasons required a refined and consistent visual language across multiple residential and hospitality assets in Mexico, including branded residences and lifestyle campaigns. The main challenge was aligning global brand guidelines with localized storytelling for audiences in Mexico, the U.S., and Canada — all while ensuring on-brand elegance and high design standards.

Solution

Our creative team developed a visual system based on Four Seasons’ brand pillars, applying it across digital brochures, print collateral, social media assets, and branded presentations. We maintained direct alignment with their corporate visual standards while infusing each asset with location-specific elements — such as palettes inspired by Baja’s natural textures or the Riviera Maya’s coastal tones.

Result

Delivered over 30 high-impact assets in under 12 weeks Elevated brand perception across key international audiences Approved templates now used across other Four Seasons LATAM properties Contributed to a 25% increase in digital brochure downloads for the residences Recognized internally by FS teams for design consistency and execution agility