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Ink Digital

Ink Digital

ROI-led SEO for ambitious brands.
5

London, England, United Kingdom

10-49

2019

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Ink Digital is a UK digital marketing agency built around one thing: clear, measurable ROI. We are UK Search Awards 2025 winners, and we work with brands like Dishoom alongside other household names across the UK.

We are a team of 25 highly skilled marketers who blend strategy with consistent delivery. Our work spans technical SEO, keyword and competitor research, content strategy, digital PR and link building, plus PPC management and conversion focused improvements that turn attention into enquiries, bookings and revenue.

We also have an in-house web design and development team, so strategy and build work together without the usual handovers. That means faster delivery, tighter collaboration, and websites and landing pages that are designed to perform, not just look good. Whether it is a new build, a redesign, or iterative CRO improvements, we focus on usability, speed, messaging and trust.

Growth rarely comes from one channel alone, so we help clients align their wider marketing. We connect search, paid, social, content and CRM so the message stays consistent across the customer journey, lead capture improves, and follow-up is properly structured. This can include funnel and lifecycle planning, better reporting and attribution, and practical changes that reduce lead leakage and improve conversion rates.

We work across many industries and business models, from lead generation to ecommerce and membership, and we tailor the plan to your goals, margins and sales process. You will get a clear roadmap, sensible priorities, and a team that communicates in plain English.

Our delivery is built on focus and momentum. We set measurable targets, run structured sprints, and keep stakeholders aligned with regular check-ins and straightforward reporting. No noise, no vanity metrics, just the work that drives performance.

AI is changing the search landscape quickly, and we take a practical, responsible approach. We use AI to speed up insight, sharpen prioritisation, and spot opportunities earlier, while keeping quality, brand voice and accountability at the centre. We also use our own AI-powered SEO tooling to support analysis, planning and impact tracking, helping clients make better decisions with clearer evidence.

If you want a straight talking partner that focuses on outcomes, brings momentum, and keeps reporting honest, Ink Digital is here to help. We are happiest when we can act as an extension of your team and grow with you over the long term.

Budget per project
Starting from $2,500
Project duration
  • 3-6 months
Geographic focus
  • United Kingdom
Languages
  • English
Success stories

Challenge

Dishoom is a highly established restaurant brand, with the majority of organic traffic driven by branded searches. This made growth volatile and limited visibility for high-intent, non-branded queries such as cuisine types, dietary requirements, locations and events. The challenge was to reduce reliance on branded demand while growing sustainable organic visibility across competitive UK restaurant searches.

Solution

We delivered a non-branded SEO strategy focused on keyword research, sitemap expansion and content development targeting specific cuisines and food variations (halal, vegan, vegetarian) alongside location-based searches. This was supported by technical SEO improvements, internal optimisation, local SEO enhancements and backlink acquisition to strengthen authority across priority locations.

Result

Year-on-year organic sessions increased by 63%, rising from 1.69M to 2.76M, while non-branded impressions grew by over 150%. Organic search now accounts for nearly 48% of all sessions, up from 30% the previous year. Dishoom achieved significant ranking gains for competitive non-branded terms such as “Indian restaurant London”, alongside major visibility improvements for halal, vegan and vegetarian searches.

Challenge

Connect Management operates in a highly competitive influencer and talent management market and needed to grow organic visibility by targeting high-intent niche searches. At the same time, the business was undergoing a major website migration in January 2025, creating a risk of ranking and traffic loss while trying to scale search performance in a crowded landscape.

Solution

Ink Digital partnered with Connect Management in a long-term SEO engagement focused on technical stability, niche expansion, and scalable growth. We supported the January 2025 migration with technical SEO to protect visibility, while developing niche-led pages targeting specific influencer sectors and platforms. Ongoing audits, internal linking, schema, and content optimisation strengthened authority and improved performance across traditional and AI-powered search.

Result

Since the January 2025 migration, Connect Management has achieved sustained organic growth. Impressions increased by 114% year over year, with clicks up 40.5% and organic users up 41%. Overall visibility rose by 17% to 39%, with multiple commercial keywords ranking top 5. AI search visibility also increased, reinforcing long-term authority and commercial impact.

Challenge

Girls Guide To The World (GGTTW) operates in a highly competitive travel market alongside major publishers and tour operators. Despite strong brand authority and a loyal audience, organic visibility beyond branded search was limited. The challenge was to grow non-branded organic traffic, secure page-one rankings for high-intent women-only tour and destination keywords, and build scalable organic visibility that drove bookings and revenue—not just traffic.

Solution

Ink Digital implemented a long-term, niche-led SEO strategy focused on women-only travel. This included in-depth keyword research, development of dedicated landing pages for women-only tours and destinations, scalable Tier 3 content, technical SEO improvements, and ongoing optimisation. The strategy prioritised high-intent, non-branded visibility to build sustainable organic growth.

Result

The strategy delivered consistent organic growth across visibility, traffic, and revenue. GGTTW achieved page-one rankings for core women-only tour keywords, increased organic visibility to 31%, and nearly doubled organic traffic year-on-year. Organic revenue grew to $1.3M, up 54% YoY, generating 71K+ clicks and 4.6M impressions in 16 months.

Our clients
London, England, United Kingdom agency Ink Digital helped Dishoom grow their business with SEO and digital marketing
London, England, United Kingdom agency Ink Digital helped IMO Car Wash grow their business with SEO and digital marketing
London, England, United Kingdom agency Ink Digital helped Mercury Holidays grow their business with SEO and digital marketing
London, England, United Kingdom agency Ink Digital helped Connect Management grow their business with SEO and digital marketing
London, England, United Kingdom agency Ink Digital helped Control Room B grow their business with SEO and digital marketing
Our awards
London, England, United Kingdom agency Ink Digital wins UK Search Awards award
London, England, United Kingdom agency Ink Digital wins Brentwood business awards award
London, England, United Kingdom agency Ink Digital wins Brentwood business awards award
Reviews

4.9

The average rating is based on reviews from both Google Maps and Semrush.
Oliver
on
Dec 22, 2024

We’ve been working with Ink Digital for around 6 months now and are already seeing more traffic to our website, generating more leads and ultimately winning more projects as a result. The whole team is super professional, proactive and communication using their collaborative tools is excellent. Michael and his colleagues are clearly experts in the digital marketing field and explain the work they are doing in a helpful and easily understandable way. Highly recommended!

Christian Denehy
on
Dec 16, 2024

We have been working with Ink Digital for the past six months, and the team has done a great job of increasing organic users and overall engagement on our website. The team at Ink is fantastic to work with, and I would highly recommend them.

Michaela Thompson
on
Jan 24, 2025

We have worked with SEO companies in the past which never progressed. Since working with Ink Digital, they have identified our website goals, enquiries, and bookings. The support from the guys have been clear and informative. Therefore we recommend Ink Digital for your business!

Efua Aidoo
on
Dec 23, 2024

Ink Digital is fantastic! Their team is professional, friendly, and results-driven. They truly understood my needs and delivered beyond my expectations. Highly recommend them for PPC & SEO

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