New Path Digital

Challenge

A regional law firm had hit a growth plateau. Traditional ad channels were expensive and stagnant, and PPC costs kept climbing—yet signed cases weren’t increasing. The firm needed a smarter, measurable legal marketing approach that would deliver more signed cases and better ROI.

Solution

We launched a multi‑channel strategy using PPC, Google Local Services Ads, legal directories, display ads, and call tracking. This data‑driven mix boosted credibility, uncovered the most efficient channels, and built a clear attribution model for future investment.

Result

In one year, the firm achieved a 28% revenue boost and a 26% jump in signed cases, while cutting cost‑per‑lead by 26% despite a 30% rise in CPCs. The campaign proved that precise targeting and performance tracking can transform growth for law practices.

Challenge

A higher education client was spending heavily on PPC but struggling to convert traffic into qualified leads for graduate programs. Their landing page had a confusing layout, vague CTAs, and high drop‑off rates, creating a major barrier to student recruitment.

Solution

Using a Growth‑Driven Design CRO sprint, we redesigned the landing page with focused messaging, alumni testimonials, snackable content, and bold CTAs. Navigation was simplified and mobile UX prioritized to create a friction‑free lead capture experience.

Result

The page’s conversion rate jumped 75%, driving more qualified inquiries and lowering cost per acquisition by 16%. This CRO success demonstrated how thoughtful UX and clear calls‑to‑action can make digital ads far more efficient for higher ed marketing.

Challenge

A Medicare Advantage provider struggled to track marketing performance across 22+ channels during a tight enrollment season. Fragmented data and manual reporting made it nearly impossible to see which campaigns drove real prospects, limiting marketing ROI and decision‑making during the critical signup period.

Solution

We built a managed data warehousing and ETL solution that centralized all channel data into one source of truth. Custom dashboards and real‑time visualizations turned siloed metrics into actionable insights, enabling the client to monitor marketing performance, segment leads, and shift budgets dynamically.

Result

The client saw a 96% increase in direct‑sale prospects and faster, smarter decisions during enrollment. Centralized data reduced reporting time, improved attribution clarity, and set the stage for scalable campaigns that support future growth across insurance marketing initiatives.