New Path Digital

Challenge

With competition for clients fierce among North Carolina law firms, our client’s investments in traditional marketing had reached peak performance and, as a result, their weekly caseload flattened. They turned to us to identify strategic digital marketing initiatives that could generate more clients

Solution

We implemented a multi-channel digital marketing plan (in coordination with their traditional marketing plan) to generate more leads and new clients. These channels included: -Paid Search -Legal Directory Listings -Local Service Ads -Call Tracking -Display Ads -Google Screened Badge

Result

By investing in multi-channel digital marketing — in conjunction with existing traditional marketing — a small law firm with regional operations was able to: -Increase income by 28% year-over-year -Increase signed cases by 26% year-over-year -Reduce paid search cost-per-lead by 26%

Challenge

A Medicare Advantage provider faced a major challenge in enrolling members within a limited time frame of only 54 days. With a short window to attract and retain members, the provider needed to effectively monitor brand interest and advertising metrics to predict and optimize lead generation.

Solution

Managed Data Warehousing A full-service ETL service that extracted data from 22 data sources, transformed it into harmonized data sets, & automatically loaded it into a data storage platform. Real-Time Data Analysis Visualization Developed dashboards for extracting immediate & actionable insights.

Result

- 45% Red. in CPM Meta ads prospecting - 3% Inc. in Form Submissions - 1% Decrease in Bounce Rate - 32% Decrease in CPC - 96% Increase Direct Sales Prospects