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Novi Digital

Novi Digital

Where Digital Strategy Meets Human Insight.
5

Manchester, England, United Kingdom

10-49

2009

Open agency’s LinkedIn

Novi Digital is a BCorp-certified performance marketing agency specialising in data-led digital solutions for B2B and luxury brands. With over 15 years of experience and more than 300 successful partnerships, Novi is known for its strategic, ethical, and results-driven approach to digital marketing. Our work is powered by a senior-level team of experts who combine deep industry knowledge with proprietary technology to deliver smarter, scalable campaigns that drive measurable business outcomes.

At the heart of Novi’s offering is a full-funnel marketing strategy that integrates SEO, PPC, and paid social to deliver consistent performance across all touchpoints. From organic growth to high-impact paid campaigns, we help brands increase visibility, engagement, and ROI through precise audience targeting, behavioural insights, and advanced analytics.

Our core services include:

  • SEO Consultancy & Management: From audits and technical optimisation to content strategy and performance reporting, we deliver sustainable organic growth tailored to each client’s goals.
  • PPC Campaigns: With a focus on efficiency and ROI, we manage Google Ads, Microsoft Advertising, and other paid platforms using a refined strategy and transparent reporting.
  • Paid Social Advertising: We create engaging, conversion-focused campaigns across platforms like LinkedIn, Meta, and Instagram, ideal for high-value B2B and luxury audiences.

Novi's process is rooted in collaboration, transparency, and data. Every campaign starts with a deep understanding of your business challenges, audience behaviour, and goals. Our experts craft bespoke strategies using cutting-edge tools, automate where it matters, and refine continuously through clear, data-backed performance insights.

What sets Novi apart is our commitment to integrity, innovation, and inclusivity. As a BCorp, we uphold high standards of accountability and sustainability, ensuring our work benefits people, businesses, and the planet. We believe marketing should be both commercially effective and ethically sound.

Whether you're seeking to streamline your digital campaigns, prove ROI to stakeholders, or stay ahead of industry trends, Novi provides the strategic thinking, hands-on support, and measurable outcomes you need to succeed in today’s complex digital landscape.

Budget per project
Any
Project duration
  • Any
Geographic focus
  • United Kingdom
Languages
  • English
Success stories

Challenge

Greenmarket approached Novi after working with another agency, feeling their performance max campaigns lacked alignment with site performance and goals. Communication was limited, impacting trust. Aiming for a 5:1 ROAS, they had a £2,000 budget, £180 avg. sale value, and 0.64% conversion. Campaigns were budget-limited, so we proposed increasing spend based on proven data. The client agreed, enabling us to optimise performance and unlock further growth potential.

Solution

Although the client wanted to promote phone cases, we focused on high-value items like phones and laptops to boost ROAS. We suggested bundling free cases with phone sales and trialled discounts to improve upsells. We optimised PMax campaigns, segmented top-performing products, and cut low-value ads. Broader audience targeting, sustainability messaging, and smarter spend allocation helped boost conversions and revenue, without raising costs.

Result

We added 304 negative keywords using our in-house Forager tool, boosting click quality and cutting wasted spend. From Jan to May 2023, conversion value rose 857% (£2.4K to £23K). With optimised structure, bids, and targeting, ROAS jumped 191% (755% to 946%) while cost per conversion held steady at £34.25. Google Search drove the most value (20.6% of clicks), with cross-network campaigns delivering 74.1% of traffic at just £0.43 CPC.

Challenge

The Carbon Trust initially came to us following a site migration that hadn’t gone to plan, since then we worked with them to recover from the lost traffic and increase their search presence, not only terms of recovery, but to a point of growth in website visitors and search prevalence.

Solution

Over the last 3 months, clicks rose by 10% (61.5k to 69.9k). CTR increased from 2.8% to 3.6%, and average position improved from 34.2 to 32.7. Desktop Page Speed jumped to 81/100. We collaborated with the Carbon Trust’s dev team to fix tracking, refine ad copy, pause underperformers, and improve landing pages and keyword quality. These efforts cut conversion costs from £12.27 to £10.58.

Result

In both instances, for the benefit of SEO and PPC, we achieved these improvements in performance by working with the Carbon Trust to write new content and improve upon existing content on www.carbontrust.com.

Challenge

When Mainstage came to us they were looking to improve their online presence and help potential customers to find them. They were concerned that the two websites they had active might be confusing customers about their brand identity. During initial discussions, we identified that their primary site’s use of a low-level domain was also hurting their credibility. We worked with them to create and implement a migration plan to merge their two sites and bring them across to a better domain.

Solution

The website migration was successful, with 301 redirects implemented to help existing customers find them again and preserve their online profile. We also took their Pay-Per-Click campaign in hand, creating a data-driven revamp which cut costs while increasing conversions. We also revised content and customer flow across the website, increasing user engagement with a positive effect on both organic and PPC traffic.

Result

Ultimately the new site was completely transformed, having been steadily overhauled and revamped with an eye to easing the customer journey. This makes for more engaged users and, in connection with the other changes made, makes for a site which search engine algorithms find useful, which makes for many more visitors. During this time, we kept in close contact with Mainstage, creating new content for the site to support their expansion plans, catering to more businesses in the UK and beyond.

Our clients
Manchester, England, United Kingdom agency Novi Digital helped Carbon Neutral Britain grow their business with SEO and digital marketing
Manchester, England, United Kingdom agency Novi Digital helped Bransby Wilson grow their business with SEO and digital marketing
Manchester, England, United Kingdom agency Novi Digital helped English Lakes Hotels grow their business with SEO and digital marketing
Manchester, England, United Kingdom agency Novi Digital helped PropertyData grow their business with SEO and digital marketing
Manchester, England, United Kingdom agency Novi Digital helped 315 Health Club grow their business with SEO and digital marketing
Manchester, England, United Kingdom agency Novi Digital helped Adpak grow their business with SEO and digital marketing
Our awards
Manchester, England, United Kingdom agency Novi Digital wins Entrepreneur of the Year Award 2020 award
Manchester, England, United Kingdom agency Novi Digital wins Best Search Marketing Campaign 2020 award
Manchester, England, United Kingdom agency Novi Digital wins Most Effective Use of Paid Search Award 2020 award
Manchester, England, United Kingdom agency Novi Digital wins European 2020 Search Awards award
Manchester, England, United Kingdom agency Novi Digital wins Travel/Leisure Campaign of the Year 2025 award
Manchester, England, United Kingdom agency Novi Digital wins Most Effective Use of Paid Search Award 2020 award

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