OMG Perú

Challenge

Mercedes-Benz Peru faced the challenge of maintaining its leadership position in the digital world. Although it had a visually appealing website aligned with its brand image, its organic presence in Google search results was not as expected. This limited its ability to generate qualified traffic and made it difficult to attract potential customers interested in its vehicle models.

Solution

We implemented an SEO strategy based on a technical audit that identified opportunities for improvement in indexing and page performance. We then optimized each model's pages with relevant keywords and an appropriate HTML header structure. We also proposed and developed a blog section with informative content about the brand's vehicles and news, designed to attract qualified traffic and strengthen the site's thematic authority.

Result

As a direct result of these actions, over a 12-month period, Mercedes-Benz Peru experienced a 117% increase in organic impressions on Google, accompanied by a 73.7% increase in clicks and a 45% increase in organic sessions. This improvement not only consolidated its digital presence compared to its competitors but also allowed it to attract users with higher conversion intent, thus strengthening its organic channel as a sustainable source of demand generation.

Challenge

The SISE educational institution was struggling to attract students through its website, as it didn't appear in the top search results for key terms like "nursing career" and "study business administration." Despite having a well-designed website, its organic traffic was low and it relied heavily on paid campaigns to generate leads.

Solution

We developed an SEO strategy focused on three fronts: technical (on-page) optimization, valuable content generation, and local positioning. We began with a technical audit that detected and corrected indexing and structural errors. We then optimized the careers pages with strategic keywords and wrote blog posts aligned with user search intent, which helped attract qualified traffic and respond to the needs of the target audience.

Result

Thanks to these actions, in just 12 months we managed to increase organic clicks by more than 290%, while blog sessions grew by 263.5%. SISE also managed to position itself among the top three results on Google for several of its main keywords, significantly improving its online visibility. This translated into a 63.3% increase in organic conversions compared to the previous year, strengthening the organic channel as a means of student recruitment.