Online Solutions Group GmbH

Challenge

The insurer was operating in one of Germany's toughest SEO competitions. Dominant brands like Allianz and comparison portals like Check24 occupied almost all of the top rankings. At the same time, the content was outdated, not tailored to user intent, and the landing pages were structurally and usability-wise weak – with very limited technical scope for optimization.

Solution

We developed a customized SEO strategy with a focus on content optimization, keyword targeting, and structured landing pages. Over 20 pages were newly created or revised. At the same time, high-quality backlinks were built. With the help of the Performance Suite, we were able to develop data-driven content, continuously measure rankings, and gradually optimize usability – despite the limited flexibility of the CMS.

Result

Top-5 rankings for keywords such as "traffic legal protection" (3), "pet owner liability" (5), and "senior accident insurance" (2). 30% more website visitors, 25% more clicks and impressions (YoY). Rate calculator usage increased by 47%. Within just a few months, rankings improved by up to 90 positions. The insurer is now visibly asserting itself against competitors such as Check24 – despite lower brand strength and advertising budgets.

Challenge

The online shop suffered from a massive SEO backlog: Numerous low-quality backlinks, outdated content, and serious duplicate content issues led to unstable rankings and a lack of visibility. Google was unable to correctly categorize relevant pages. Despite high search volume for key keywords, the potential was far from being fully utilized.

Solution

After a comprehensive analysis, toxic backlinks were removed via disavow, and high-quality link building was initiated. Existing content was systematically revised, and over 70 new texts were created for the shop, blog, and guides. Duplicate content problems were resolved through targeted keyword strategies, URL consolidation, and internal linking. The goal: improved structure, relevance, and rankings for key topics.

Result

In just a few months, visibility increased by 77%, organic SEO traffic by 85%, and impressions by 79% year-on-year. The average ranking improved significantly. Highly competitive keywords such as "pool," "pools," and "pool heat pump" reached the top 3 on Google. The rankings stabilized permanently, and the online shop is now positioned as one of the leading providers in search engine comparisons.

Challenge

The wedding photographer's website was barely visible on Google. The content was neither keyword-optimized nor structured, important CTAs were missing, images appeared unprofessional, and the mobile display was confusing. Rankings for relevant keywords were mostly below page 2. Furthermore, there were no backlinks, which severely weakened the domain authority and kept the query rate well below the industry average. Low budget (€499/month)

Solution

Texts were completely revised, SEO-relevant keywords were specifically integrated, FAQs were added, and internal linking was improved. New CTAs were prominently integrated for user guidance, the page layout was revised, and image formats were optimized. In addition, targeted backlink building was carried out via relevant portals. The combination of content, structure, technology, and off-page measures laid the foundation for sustainable rankings and improved conversion.

Result

Visibility increased 15-fold in just three months. The keyword "wedding videos" improved from position 27 to 3, "wedding videographer Munich" from 25 to 8, and "wedding film Nuremberg" from 11 to 2. After an initial fluctuation, the ranking URL remained stable in the top results. Improved usability and targeted calls to action also significantly increased the number of inquiries. The photographer now has a clearly visible online position in the region.