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Pico Digital Marketing

Pico Digital Marketing

Founder-Led Growth Engineering. No Juniors.
4.9

Denver, Colorado, United States

10-49

2014

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Stop paying for an agency’s junior staff to learn on your budget.

Most agencies operate on a "bait and switch" model: the seniors sell the vision, but the daily management is handed to a junior team. At PICO, we’ve remained a boutique agency by choice. Every account is led by our founder, who has been in the trenches since the early days of Google, Amazon, and Meta. You get decades of hard-won expertise, not a middleman.

The PICO Framework: A Systematic Approach to Growth Originally rooted in the scientific method, our PICO framework provides a rigorous structure for digital marketing. We replace guesswork with a forensic process that identifies the "why" behind your data.

  • P — Problem Identification: We diagnose the friction. From budget bleed to poor lead quality, we pinpoint the specific bottleneck within your funnel. We find the root cause, not just the symptoms.
  • I — Strategic Intervention: We define the tactical shift required to disrupt plateaus. This is a hypothesis-driven move designed to push your boundaries.
  • C — Comparison & Control: We don't go "all-in" on a hunch. We implement 90-day testing cadences, measuring new interventions against historical baselines to prove statistical significance before we scale.
  • O — Optimized Outcome: We scale only the proven winners, creating a continuous loop of reinvestment and refinement.

One Framework. Every Service. We apply this operating system across all digital pillars to ensure every bid and backlink is a step toward growth:

  • Paid Media: Maximizing ROI through pre-qualifying ad copy and precision-targeting filters.
  • SEO & AEO: Architecting semantic content clusters and technical foundations that survive algorithm volatility.
  • Organic Social: Moving beyond vanity metrics to drive measurable community engagement and qualified leads.

The PICO Promise: Alignment & Ownership

  • Fixed Flat-Rate Model: We don’t charge a percentage of your spend. Our priority is your results, not how much of your budget we can spend.
  • Total Ownership: You own 100% of your data and accounts. No "black boxes" or data hostages.
  • Global Reach: With senior hubs in the UK, USA, and South Africa, we provide 24/7 "Follow the Sun" optimization.

We don't just manage your marketing; we engineer your growth. Experience the clarity of a partnership built on logic, accountability, and a shared drive for results.

Client business size
Budget per project
$1,000 - 2,500
Project duration
  • More than 6 months
Geographic focus
  • United Kingdom
  • United States
Languages
  • English
Success stories

Challenge

The client, Greg Matranga, VP of Global Marketing at InfinityQS (Now Advantiv), a 30+ year old company that provides data analytics software for manufacturers, initially faced a significant challenge: he needed a dynamic digital marketing agency to build and continually optimize an aggressive digital program that would anchor lead generation, accelerate sales, and support a new product launch.

Solution

Pico Digital Marketing stepped in, providing a comprehensive solution that included SEO, PPC, display, and social advertising, all guided by a complete analysis of the client's market keywords and content.

Result

The partnership yielded a series of dramatic and measurable benefits. Site conversion rates increased by 27%, total site visits surged by 126%, and organic traffic saw a 60% year-over-year increase. Furthermore, Pico successfully dropped the cost of paid conversions by 56%. The client was delighted, calling Pico an "awesome partner" who helped evolve their marketing program into an industry leader. The success of their joint efforts earned them multiple industry accolades.

Challenge

The client, Bobette Wolf, Director of Marketing at Sail Internet, initially hired Pico with the specific goals of managing their digital ad channels, assisting in digital channel reporting, and helping to create new content.

Solution

Pico Digital Marketing addressed these needs by implementing a full-service offering, including digital advertising strategy and implementation, Google Ads, Meta, and LinkedIn Ads management and optimization, SEO content development and existing page updates, comprehensive monthly stakeholder reporting, and organic social media management (SMM).

Result

As a result, Sail Internet saw an 82% improvement in cost per lead. Beyond the metrics, the team created a seamless workflow through frequent communication and high responsiveness. The client explicitly stated that their strong performance results, seamless communication, and strategic thinking make Pico a valuable partner, noting that the 82% cost per lead improvement alone justifies the partnership.

Challenge

Our client, Steve Bichimer, Director of Marketing at Messari, a crypto market intelligence and research company, hired Pico Digital Marketing to drive paid conversions to their consumer product.

Solution

Pico successfully set up and managed PPC accounts across Google, Bing, X, and LinkedIn, in addition to providing monthly performance reports.

Result

The outcome was a successful standup of all channels, which achieved a positive ROAS (Return on Ad Spend) and yielded significant learnings about the product's value proposition. The client praised Pico's excellent project management skills, noting that the team consistently delivered tasks on time and was very proactive in suggesting changes and communicating results. Ultimately, the client found Pico's thoroughness, understanding of the larger context, & concise communication to be impressive.

Our clients
Denver, Colorado, United States agency Pico Digital Marketing helped Sail Internet grow their business with SEO and digital marketing
Denver, Colorado, United States agency Pico Digital Marketing helped Messari grow their business with SEO and digital marketing
Denver, Colorado, United States agency Pico Digital Marketing helped Hertzler grow their business with SEO and digital marketing
Denver, Colorado, United States agency Pico Digital Marketing helped Alteryx grow their business with SEO and digital marketing
Denver, Colorado, United States agency Pico Digital Marketing helped Conga grow their business with SEO and digital marketing
Denver, Colorado, United States agency Pico Digital Marketing helped ATJ grow their business with SEO and digital marketing
Our awards
Denver, Colorado, United States agency Pico Digital Marketing wins Gold Key Winner in the Website $100K+ Category for the InfinityQS award
Denver, Colorado, United States agency Pico Digital Marketing wins Clutch Top SEM Company 2025 award
Denver, Colorado, United States agency Pico Digital Marketing wins BMA Gold Key Awards - Gold & Silver award
Denver, Colorado, United States agency Pico Digital Marketing wins Fourteeners Gold Award in the B2B category award

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