Pico Digital Marketing

Challenge

The client, Greg Matranga, VP of Global Marketing at InfinityQS (Now Advantiv), a 30+ year old company that provides data analytics software for manufacturers, initially faced a significant challenge: he needed a dynamic digital marketing agency to build and continually optimize an aggressive digital program that would anchor lead generation, accelerate sales, and support a new product launch.

Solution

Pico Digital Marketing stepped in, providing a comprehensive solution that included SEO, PPC, display, and social advertising, all guided by a complete analysis of the client's market keywords and content.

Result

The partnership yielded a series of dramatic and measurable benefits. Site conversion rates increased by 27%, total site visits surged by 126%, and organic traffic saw a 60% year-over-year increase. Furthermore, Pico successfully dropped the cost of paid conversions by 56%. The client was delighted, calling Pico an "awesome partner" who helped evolve their marketing program into an industry leader. The success of their joint efforts earned them multiple industry accolades.

Challenge

The client, Bobette Wolf, Director of Marketing at Sail Internet, initially hired Pico with the specific goals of managing their digital ad channels, assisting in digital channel reporting, and helping to create new content.

Solution

Pico Digital Marketing addressed these needs by implementing a full-service offering, including digital advertising strategy and implementation, Google Ads, Meta, and LinkedIn Ads management and optimization, SEO content development and existing page updates, comprehensive monthly stakeholder reporting, and organic social media management (SMM).

Result

As a result, Sail Internet saw an 82% improvement in cost per lead. Beyond the metrics, the team created a seamless workflow through frequent communication and high responsiveness. The client explicitly stated that their strong performance results, seamless communication, and strategic thinking make Pico a valuable partner, noting that the 82% cost per lead improvement alone justifies the partnership.

Challenge

Our client, Steve Bichimer, Director of Marketing at Messari, a crypto market intelligence and research company, hired Pico Digital Marketing to drive paid conversions to their consumer product.

Solution

Pico successfully set up and managed PPC accounts across Google, Bing, X, and LinkedIn, in addition to providing monthly performance reports.

Result

The outcome was a successful standup of all channels, which achieved a positive ROAS (Return on Ad Spend) and yielded significant learnings about the product's value proposition. The client praised Pico's excellent project management skills, noting that the team consistently delivered tasks on time and was very proactive in suggesting changes and communicating results. Ultimately, the client found Pico's thoroughness, understanding of the larger context, & concise communication to be impressive.