Prix Studio

Challenge

The e-commerce site relied heavily on seasonal traffic, and Google rankings dropped during off-peak months. Category pages had strong internal competition and overlapping content. High competition for keywords such as “gift box,” “personal care set,” and “birthday gift.” Product descriptions were not written for user intent. Blog traffic dropped outside seasonal periods. Organic sales made up only 28% of total revenue.

Solution

- Sitemap, URL structure, and canonical errors were fixed - Mobile speed increased by 38% - Product schemas and rich snippets were added - Evergreen content created for “gift ideas,” “special occasion gifts,” “personal care sets.” - Category descriptions rewritten for user intent. - Seasonal blog plan launched: content published before every special occasion. - “Fast shipping” and “free delivery” CTAs added to product pages. - Checkout flow simplified. - Conversion rate improved from 2.1% to 3.

Result

Organic traffic rose from 61,851 to 91,361 after implementation. Average ranking improved from 9.8 to 6.4, and visibility increased by 47%. Organic sales revenue grew by 52% in one year. Key Achievements - +47% organic traffic growth - +52% organic revenue growth - +43% CTR improvement - Top 5 rankings for “gift box” and “personal care set” - Stable year-round traffic (not limited to special occasions

Challenge

Competition in the sustainability field was not only local but also global. The website’s technical foundation was weak, and content was not structured for SEO goals. The site architecture was scattered, and page titles were not SEO-friendly. Target keywords (“environmental consultancy,” “sustainability report,” “environmental compliance certificate”) were not properly optimized. Blog posts were informative but did not generate traffic. Some of the pages crawled by Google were not indexed.

Solution

Our strategy focused on strengthening the technical SEO infrastructure and building an information leadership–oriented content plan. --Content Strategy: Focus keyword clusters such as “sustainable production,” “environmental audit,” and “ISO environmental certification” were identified. New content was created for categories and subpages. Blog posts were rewritten to be “educational + aligned with search intent.” - Authority & Internal Linking: Internal link structure was reorganized hierarchy

Result

- (+237%) impressions - (+240%) CTR improvement - Top 3 rankings for “sustainable production,” “environmental management consultancy,” and “eco-certification” - Highest organic growth rate in the industry - Niche keyword targeting created high conversion rates for B2B audiences - Technical SEO enhancements reduced page load time by 45% - Strategic content clusters strengthened topical authority - Blog → service page internal links drove 27% of total click

Challenge

The brand’s site structure, product categories, and meta data were not SEO-optimized. Product pages had duplicate content and similar descriptions. Slow product page loading led to low Google scores. Category pages had weak meta descriptions. Blog content did not support sales. The brand was overly dependent on paid traffic

Solution

- Core Web Vitals optimization improved page load speed by 42%. - Product and category URL structure was simplified; unnecessary parameters were removed. - Schema markup (Product, Review, FAQ) was implemented. - High-conversion category pages such as “new season,” “accessories,” “gift sets,” and “bags” were re-optimized. - Product descriptions were rewritten for user intent. - Blog posts were redesigned to “educate and drive sales.” - CTA texts were A/B tested, increasing conversion rate by 63%

Result

Organic traffic rose from 22,838 to 48,792. Average conversion rate improved from 1.9% to 3.1%, with significant sales growth. The organic channel now drives 54% of total sales. Key Achievements - +113% organic traffic growth - +63% conversion rate increase - +22% revenue share growth from organic sales - Top 5 rankings for “accessory,” “gift set,” “bag” - Highest organic growth in the sector