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Pro Web Digital Consulting - Cerved Group
San Donato Milanese, Lombardy, Italy
Morbio Inferiore, Ticino, Switzerland
50-249
2009
We orchestrate companies' digital strategy across the entire digital stack:
SEO Consulting
Investing in SEO means being found by users and potential customers, providing adequate answers to their needs.
Pro Web Digital Consulting offers a strategic approach to SEO, placing discipline at the forefront of the design process for any web property. SEO today is an extremely complex and delicate activity, requiring a highly data-driven approach and putting the user at the center.
A deep understanding of the client, their services/products, their strategies, and the market in which they operate are essential elements for any SEO project.
Conversion Rate Optimization
Every website can convert only a small percentage of visitors into customers, even with a good amount of traffic.
Conversion Rate Optimization is a scientific, data-driven discipline that aims to optimize website performance for sales or any other objective, eliminating obstacles that prevent an optimal customer journey.
Investing in CRO means increasing the efficiency of your digital budget, tripling conversion rates on average.
Web Analytics Consulting
Data analysis is one of the key and most strategic elements in the digital transformation processes affecting companies across all sectors.
To manage your data today, it is essential to choose and correctly configure a Tag Manager and a platform like Google Analytics or Adobe Analytics (Omniture), the most well-known and widespread web analysis tools today.
Having raw data available, of course, isn't enough. You need to know how to collect and organize it into well-designed reports: only then can you interpret it to derive useful strategic and tactical fine-tuning for your business.
Online Advertising Consulting
SEA, or Search Engine Advertising, is one of the declinations of SEM: it means planning sponsored ads on search engines, with the aim of intercepting users precisely when they express the need for a product or service through a query.
The SEA team at Pro Web Digital Consulting has a 360° approach to the paid world, ranging beyond Google Ads and also operating on social channels (such as Facebook, Instagram and LinkedIn), programmatic and vertical search engines like Amazon.
$500,000
2022
12 months
Challenge
The client's main goal was to increase organic traffic to 15 countries by generating more than one million organic hits over the previous year.
Solution
We worked to do onsite SEO optimization: - better mobile loading performance - static page car brand fitment - product page optimization - insert reviews and prices on the site - PED for informative content - page size optimization - expansion of informative architecture
Result
We met and exceeded our goals, we got to generate +1.7M organic hits with increased ROI on the initial investment.
$20,000
2021
6 months
Challenge
Recovery penalty update google +30% of visibility index lost
Solution
Streamlining information architecture Blocking non-priority resources Robots.txt Paywall document management HTML sitemap creation SEO page creation Internal link strategy Categories content optimization
Result
Recovery of visibility lost since update +40% of visibility index recovered
$50,000
2022
12 months
Challenge
Improve ranking and organic traffic to increase the number of leads (applications and registrations) with lower CPLs. Improve ranking for informative job-related searches Strengthen visibility on Google Jobs. Consolidate presence in SERPs for all queries related to geolocal searches.
Solution
We succeeded through the new SEO architecture to improve organic and Google Jobs ranking. We sped up the indexing process and increased the probability of daily appearance within Google Jobs. Informational content allowed Gi Group to preside over informational searches and increase organic traffic.
Result
+20% organic traffic +7% Application +5% Registration +130% Visibility index +80% Keywords in TOP 10
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