ProUp Media

Challenge

An Italian coffee brand, with a high-quality product but a loosely structured communication identity, needed to strengthen its digital presence and visual authority. The main challenge was to create a coherent communication platform to reach both end consumers and potential business partners, improving visibility, contact, and brand perception.

Solution

We developed a comprehensive communications project that included: strategic brand identity analysis and definition of a consistent visual positioning. Graphic and narrative coordination designed for B2C and B2B audiences on the website and digital materials. Professional photo and video content production, including product and brand storytelling shoots. Development of a new responsive, SEO-optimized website designed to showcase products and company values and facilitate business contacts.

Result

Achieved high organic traffic density in the first three months of the website's launch. Increased inquiries from buyers and potential business partners. Greater engagement on digital channels and improved brand perception. Clearer and more immediate access to business information for visitors.

Challenge

A Made in Italy haute couture brand, with a strong artisanal heritage and an international clientele, needed to structure digital communication consistent with its premium positioning. The primary challenge was to convey the value of craftsmanship, bespoke craftsmanship, and Italian excellence through social media, while maintaining a visual and narrative language aligned with luxury standards and strengthening the brand's international reputation.

Solution

We developed a digital communications strategy focused on product storytelling and the tailoring process, managing every aspect of the brand's social media presence. The project included: defining the editorial line and tone of voice; strategic management of social media channels; production and selection of visual content consistent with the luxury positioning; enhancing the tailoring details, craftsmanship, and Made in Italy identity; editorial planning.

Result

Strengthening the brand's perception as a high-end tailoring brand Increased engagement on social media Increased brand visibility on international targets More consistent, recognizable communication aligned with the premium positioning

Challenge

A high-end hotel catering to an international clientele needed to revamp its visual image to better convey its level of comfort, elegance, and attention to detail. The challenge was to enhance the guest experience through visual content that conveyed atmosphere, quality of space, and premium positioning, improving brand perception across digital channels and promotional materials.

Solution

We created a comprehensive content production project, designed for the high-end hospitality sector. We created: professional photoshoots of interior and exterior spaces; production of emotional video spots focused on storytelling the experience; careful framing, lighting, and composition to emphasize elegance and comfort; content designed for use on websites, social media, and promotional channels.

Result

Significant improvement in the perceived quality of the brand More consistent visual communication aligned with the international target Content used to strengthen online presence and promotional materials Greater ability to convey value and experience through images and videos