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Newcastle upon Tyne, England, United Kingdom
10-49
2016
We Scale 7-8 Figure B2B Brands Into Market Leaders Using Data-Driven SEO, AEO, PPC, And Content With Measurable ROI.
Most B2B companies are invisible where their buyers are searching. Competitors rank. They don't.
Or worse, they're spending on search marketing with no clear line to revenue.
ROAR Digital Marketing is a search marketing agency specialising in SEO, AI optimisation, PPC, analytics, and content for B2B businesses that need commercial returns, not traffic reports.
We work across financial services, manufacturing, engineering, SaaS, software, and professional services, sectors with long buying cycles, technical purchase journeys, and board-level scrutiny on spend.
We're embedded in these industries: the Engineering and Manufacturing Network, NOF's energy network, and JOSCAR registration for aerospace, defence, and security, meeting standards required by BAE Systems, Rolls-Royce, and the UK Ministry of Defence.
The numbers show it:
✅ £132M+ in revenue generated for clients
✅ Over 100 businesses supported
✅ 9.7 / 10 average client NPS
Sector by sector we win for our clients:
✅ 2,373 qualified leads for a software firm
✅ 518% increase in website leads for a manufacturing firm
✅ 4100:1 return on ad spend for a financial services client
Clients in these sectors routinely add £4M–£10M+ in revenue within 12 months.
The ROAR Digital Marketing Method connects search strategy to commercial goals. Boardroom-ready reporting, not a spreadsheet of keywords.
Led by someone who's trained others to do this: Michael Knowles, former lead Google trainer and marketing strategy lecturer.
Cyber Essentials Certified. JOSCAR Registered. Armed Forces Covenant signatory.
Whether your agency reports on positions instead of pipeline, your team is stretched thin, or you've outgrown your strategy, the first step is the same.
Message us and we'll tell you where the opportunity is and what it's worth.
✅ Google Partner Agency
✅ SemRush Partner Agency
✅ Clutch Partner Agency
✅ Ecologi Partner Agency
✅ Cyber Essentials Accredited
✅ JOSCAR Certified
$20,000
2023
12 months
Challenge
Spence and Partners faced numerous online challenges; they suffered from poor online visibility, had few marketing-qualified leads, and needed to increase their search engine authority. They initially set three goals: to increase their online visibility, the number of quality leads and conversions.
Solution
We implemented solid, robust and reliable tracking. We assessed their website to inform our strategy and audited their SEO and PPC output. In-depth keyword research and search trend analysis helped to remove unnecessary jargon from their marketing assets and website to inform PPC strategy.
Result
This resulted in additional business opportunity value in the region of £4.1m in the last 12 months alone (ROAS ratio of 4100:1), a rapid ascent to page one of Google search for high intent key terms, an increase in quality leads of 211% and an increase in organic traffic of 34.6%.
$2,000
2023
17 months
Challenge
Elements Talent Consultancy came to ROAR searching for an agency that could take on the challenge of understanding its industry and its goals. Elements aimed to grow its online visibility through organic SEO and Paid Search.
Solution
ROAR utilised its trademarked SEO Bomb® to create intricate topic clusters that informed industry-focused written content to target the right users online. Along with intelligent SEO consultancy to support organic growth and clever PPC targeted for paid search development and valuable results.
Result
With support from ROAR, Elements achieved a successful content creation strategy, leading to Elemtns ranking at number one organically for high-intent keywords. Across our project, Elements also saw: - 16% Goal Conversion Rate (PPC) - 35% Increase In Goal Completions (PPC)
$2,000
2023
13 months
Challenge
Tritility work within the energy consultancy market, an industry that is no stranger to change and regular fluctuation. Tritility came to ROAR seeking an agency that could improve the lead volume and quality through cleverly written paid search ads and industry-authoritative content.
Solution
ROAR created ad copy to drive quality ‘in-market’ paid traffic to their website. We researched to ensure the right people were targeted and clicked on the website. ROAR also used its trademarked SEO Bomb®to create intricate topic clusters that informed industry-focused written content.
Result
With support from ROAR, Tritility has seen exceptional results within a highly competitive and unpredictable industry, including: - 51.69% Increase in click-through rate. - An increase of 255.56% in conversions. Tritility now has a results-driven and impactful PPC presence and content strategy.








ROAR Digital Marketing have been nothing short of exceptional for Poppy’s Light Foundation. From day one, they understood our mission and immediately got to work increasing our visibility through expert SEO, PPC and digital marketing strategies. The results have been extraordinary. In a very short space of time, we have seen significant growth in our online presence, helping us reach more families, raise greater awareness and extend the impact of our work supporting young people affected by inherited cardiac conditions. ROAR don't just deliver marketing; they deliver genuine partnership. Their team is proactive, transparent, incredibly knowledgeable and completely invested in our success. Every recommendation is backed by data, every campaign is carefully planned, and every conversation leaves us feeling supported and confident in the direction we're heading. Their focus on measurable ROI and meaningful growth is exactly why they have built such a strong reputation. As a charity, finding partners who truly care about your cause is invaluable. ROAR have helped us make a bigger impact, reach more people and tell our story more effectively than ever before. We couldn't recommend them more highly. An outstanding agency and an outstanding team. ⭐⭐⭐⭐⭐
We’ve worked closely with Michael and the team at ROAR Digital Marketing for some time now, and they’ve become a trusted SEO and PPC partner for us. They take a structured, evidence led approach rather than chasing trends, and they are clear and transparent in how they report on performance. That gives both us and our clients confidence. They are a solid team who know their craft and focus on long term results rather than quick wins. They are the only SEO and PPC agency we recommend.
We have been working with the team at ROAR to increase our online search visibility. The team have been great to work with - putting together a clear roadmap of priorities and identifying a back-end issue early on, which was having an impact on our rankings. We've seen a significant and steady increase in visibility and keyword rankings over the few months we've been working together and are really pleased with the results so far. Particular thanks go to Josh and Ella, who are our day-to-day contacts and always very responsive and helpful!
Michael and the team have so far delivered fantastic results, increasing web traffic and also driving meeting bookings. But more importantly the team communication is perfect why? Because both Michael and Kyle are honest, passionate and straight to the point, this has allowed us to build trust very quickly and I for one can't wait for what is to come from this partnership!
Working with Roar has been a absolute pleasure. They take the time to really understand your Marketing requirements, however niche the industry, and build pioneering SEO strategies that deliver excellent results. Since working with Roar we have seen a massive boost in visibility and traffic as well as engagement and importantly good quality, high intent leads come through. Special shout out to Joshua & Ella who are a delight to work with
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