Robb Digital Marketing

Challenge

When Robb Digital partnered with FANA, they faced critical gaps in its SEO performance: Limited Keyword Reach: Only 3,701 keywords ranked, 71 on page 1 and 23 in the top 3 Missed Brand Awareness: Weak visibility for unbranded searches (“custom engagement rings,” “ethical diamond jewelry”) hindered connections with consumers Underutilized Content: Blogs and product pages lacked optimization, failing to capitalize on high-intent keywords

Solution

Content Optimization & Keyword Expansion Product/Style Page Overhaul: Reviewed product pages by category (e.g., “Chunky,” “Cathedral,” “Hidden Halo,” “Milgrain”) to target long-tail keywords like “hidden halo emerald cut engagement ring” and “milgrain wedding ring” Integrated semantically related terms (e.g., “durability of 14K gold,” “solitaire with hidden halo”) to capture niche queries Blog Strategy: Developed blogs addressing pain points, such as “Understanding Gold Purity: Karats Explained”

Result

Robb Digital’s strategy drove exponential growth across 13 months. Total Monthly Search Volume: The search volume of all tracked terms surged from 1.1 million to 2.48 million, an increase of 124.3% AI-Powered Visibility: Achieved 120 AI Overview placements and 3 “People Also Ask” features, positioning FANA as a thought leader Review Rich Snippets: 1,000+ keywords now display FANA’s 4.9-star Google Reviews, boosting click-through rates by 37% Sustainable Traffic Growth: Organic traffic rose 243%