Scale Oxford

Challenge

A global workplace productivity SaaS company was struggling to scale its advertising budget without sacrificing profitability. Its existing marketing team needed additional expertise and capacity to grow its B2B and B2C campaigns effectively.

Solution

We provided strategic and hands-on campaign management across Google Ads, Microsoft Ads, LinkedIn, Meta, TikTok, and Reddit, optimizing campaign performance and identifying opportunities to scale advertising spend sustainably.

Result

Within just three months, we doubled the client's advertising budget while maintaining profitability, enabling the business to scale its paid acquisition efforts without compromising financial performance.

Challenge

The client struggled to consistently produce SEO-optimized content and grow organic traffic. Their existing 30 blog posts were underperforming, and they lacked the resources to maintain a regular publishing schedule.

Solution

We audited and optimized all 30 existing blog posts, improving keyword targeting, on-page SEO, and internal linking. We also developed a content strategy and published five new SEO-optimized articles per week for two months, producing 40 new posts.

Result

Over two months, organic search traffic increased by 48%, average keyword ranking improved from position 24.6 to 16.2, and the number of keywords ranking in Google's top 10 increased by 37%.

Challenge

A B2B professional services company needed a consistent flow of qualified leads through paid advertising. Their existing campaigns were struggling with inefficient spending, inconsistent lead quality, and limited optimization.

Solution

We took over the company's Google Ads campaigns, restructuring ad groups, refining keyword targeting, implementing negative keywords, and improving ad copy. Over six months, we continuously optimized bidding, budgets, and conversion tracking to prioritize high-intent leads and reduce wasted ad spend.

Result

Over six months, we improved campaign efficiency, reduced the cost per qualified lead, and established a more consistent flow of B2B enquiries. We continue to manage and optimize the company's PPC campaigns as an ongoing marketing partner.